ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Despite the best strategy and planning, PR plans can be foiled if the journalist goes silent and we’re ghosted. Despite the best strategy and planning, PR plans can be foiled if the journalist goes silent and we’re ghosted. Timing is key.

How To 321

How To Media Report Pitching 321

5W PR

APRIL 18, 2024

Tackle their unique challenges, provide actionable insights, and showcase how the company is the best fit to solve their problems. Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Being heard and making a mark calls for a well-thought-out strategy.

B2B 78

B2B Media LinkedIn Infographics 78

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

MAY 30, 2019

Our special guest and co-host, Ken Jacobs ( @KensViews ), ACC, CPC, who is the CEO of Jacobs Consulting & Executive Coaching , will lead the discussion on how to make the jump from student to practitioner and from manager to leader. What’s the best way to lead up to my boss? PRStudChat.

Leadership 236

Leadership Community Energy Blogging 236

5W PR

FEBRUARY 13, 2024

It all started back in the 1920s, with pioneers using clunky radios and even TVs to peek into patients’ mouths from afar. However, some patients were slow to adapt to these new appointment options and have looked to PR to help bolster better understanding and confidence in the practice.

Transportation 78

Transportation Radio Mobile Technology 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

5W PR

FEBRUARY 19, 2024

Personalization efforts Gone are the days of generic “get fit quick” schemes. From yoga mats to financial planning apps, show that the company understands the customer’s unique journey. From yoga mats to financial planning apps, show that the company understands the customer’s unique journey.

Consumer 78

Consumer Industry Brand Branding 78

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. All this leaves me shaking my head.

Analysis 142

Analysis Tools Software SMB 142

5W PR

JANUARY 26, 2024

It’s time to get rid of the boring and old dental hygiene campaigns to insert a lot more flair into the visuals portraying toothpaste and other types of oral care. Embracing the unexpected First of all, brands will have to get rid of the repetitive idea that dentists want to see shiny teeth on their patients.

Creativity 78

Creativity How To Storytelling Consumer 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

APRIL 29, 2019

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply – 17% – from the same survey the previous year. But, why?

Survey 377

Survey Media Relations Media Ethics 377

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. We’ve rounded up 31 podcasts that should help you feel a little less overwhelmed as a PR pro. The PR Week PRWeek ’s weekly podcast is an outlet for the latest in PR & communications news.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

MAY 31, 2023

This allows individuals to get a sense of its trends, challenges, and opportunities. Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Enter digital PR. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JANUARY 17, 2024

Rather than one pavilion dedicated to AI, it permeated every aspect of the show, from interactive barista robots to improved high heels to anti-snore pillows. Robots Actually Are Taking Over From smart home products to actual interactive service bots to healthcare and hospital support, robots blanketed CES 2024. One of the darlings?

Trends 78

Trends Healthcare Technology Consumer 78

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. I’m now the CEO of B2 Communications.

Report 83

Report How To Ethics Nonprofit 83

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies.

Radio 100

Radio Print Television Local 100

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. The total count of posts published is down from 86 in 2020. If you want content marketing to augment PR, social media and other marketing activities…. Businesses Value the Role of PR and Communications More than Ever.

Blogging 133

Blogging Software Google Content Marketing 133

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? This one bears repeating because it’s a PR person’s best friend. It works the other way around as well, for PR pros looking for journalists. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. How To Handle — and Avoid — Late Payments as a Solo PR Pro. How To Handle — and Avoid — Late Payments as a Solo PR Pro. One thing that hasn't changed?

Blogging 91

Blogging Small Business Tools Journalism 91

Sword and the Script

AUGUST 1, 2022

“The challenge will be in properly allocating long-term headcount and budget – how long will these needs be amplified? . “The challenge will be in properly allocating long-term headcount and budget – how long will these needs be amplified? Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

Publicity 256

Publicity Brand Branding Storytelling 256

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium Startups need to stop blaming publicists and journalists for their lack of press and learn how the media works. Our PR firm just doesn’t ‘get’ our message.” “We They’re also indicative of a rather significant misunderstanding of how the media works. Freelancers are your best friend.

Print 100

Print Media Pitching Writing 100

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Once, you were a comms grad just starting out — how has the PR industry changed?

Community 184

Community How To Media Ethics 184

5W PR

SEPTEMBER 28, 2020

A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. The choice language used with the public, phrases, stylistic choices, and the personality traits are all combined to create a PR voice. Developing a PR Voice. What is a Public Relations Voice?

Publicity 158

Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. What happens when your big story from last quarter has run its course? Here are three ways to get media coverage when your company has no news. . But what if you have no news? Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? But are they really?

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere. Research if a system has been implemented before.

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. In years past we’ve combined the PR and marketing statistics into a single post.

Publicity 142

Publicity Survey Pitching Creativity 142