Prohibition

NOVEMBER 23, 2022

On the flip side, a B2B video tends to be something we might consider less fun. This will make your post production teams job much easier, giving them more to work with. All of the hard work is done – your video is now ready to be utilised! How brands can utilise TikTok to support PR strategies.

Video 62

Video Corporate Marketing B2B 62

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign.

Video 62

Video Strategy SEO Engineering 62

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. That’s why Cision has compiled a list of the top 100 sites for marketers. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Buzzstream

AUGUST 12, 2020

PR professionals must keep researching. . While time might be limited for your team to get coverage or a new backlink, without at least five minutes of research into the outlet you’re pitching to, you may be digging your own grave. . To double confirm, check the blog itself to see if the person you found has any presence there. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. The data puts infographics in the top five types of content created by B2B marketing shops. Still, I see many infographics that very troubled for two primary reasons. You need PR, content marketing and social media all working on the same play.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. This also happens in B2B tech marketing too, because marketing without the authority to execute is marketing without accountability.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

FEBRUARY 6, 2018

There are several statistics that help explain why: 7 in 10 people worry about fake news. Among the top five voices people said they trust include the following: 63% trust technical experts. Technical expertise is particularly relevant to the B2B technology space. 61% trust academic experts. 50% trust successful entrepreneurs.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

ZudePR

FEBRUARY 22, 2016

Why Should I Spend Two Minutes of My Precious Day Reading This Post? You’re a family business owner wondering how to make sense of social media, blogging, and PR. You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

NewsWhip

JUNE 10, 2021

Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. So if you could give us a little definition, a working definition, that would be great. Ben: Oh, wow. And we can see, what does Wikipedia say? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. But that’s not how things work— not when there are dozens of notable deals pitched daily.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

Bianchi Biz Blog

MAY 11, 2023

Our second Automotive News PACE Award blog post, “ Understanding the Automotive News PACE Awards Process ,” we discussedwhat the PACE Award submission process entails and how you can ace it. Once you’ve identified the key people, set a call for everyone to get familiar with each other and understand how best they can work together.

Automotive 83

Automotive Mobile Engineering YouTube 83

Sword and the Script

DECEMBER 26, 2017

There are a couple solid reasons behind this approach. PR and media relations statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. B2B Lead Generation ). B2B Lead Generation ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Communications Conversations

AUGUST 4, 2017

If you’re reading this blog, chances are you work in the PR or digital marketing industries. And, if you work in those industries, chances are you are responsible for content development for you company or clients. “How to write engaging B2B headlines: Analysis of 10 million articles shared on LinkedIn.”

How To 79

How To B2B LinkedIn Writing 79

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Spec out your slice of the Facebook B2B audience and target it directly. a) Reaching B2B decision makers on Facebook with detailed targeting. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

JUNE 6, 2016

Do deep work – a nd start living a life you're proud of? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Five book recommendations. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

Prohibition

APRIL 18, 2023

In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy. Working with the likes of former UFC Middleweight champion Israel Adesanya.

Video 62

Video Sports Brand Branding 62

Sword and the Script

OCTOBER 31, 2017

If you’re publishing five times a week, you can easily find space for experimentation. Engine 2: Provide a reason and mechanism to come back. This the top deficiency I see in B2B content marketing programs – they don’t give the audience a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. By department, the numbers work out like this: Marketing: 35%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. And yet it worked over and over, so I could go with the prevailing opinion, or I could go with what was driving results. Something similar has happened in content marketing and blogging in the marketing community. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. When pitching the data, be sure to call out why it is relevant to them and their audience. Company], [PR Lead In], today announced [1 sentence high-level description of announcement].

Pitching 87

Pitching Infographics Survey Resources 87

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. But don’t think it’ll ever get you anywhere at work. Your blog is just not working and you’re wondering why. One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

AUGUST 5, 2014

Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. PR Measurement Isn’t Quite the Same. For PR, metrics and measurement tends to be a little trickier: How do you quantify the value of a brand mention, whether that mention is in mainstream media or otherwise?

Measurement 118

Measurement Analytics Tools SEO 118

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Here are five lessons that come directly out of my years of experience working with PR agencies, big and small, to better tell their clients’ stories. Lead with “Why.”.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

NOVEMBER 14, 2017

Marketing has evolved substantially – as anyone that works in marketing will attest. Most B2B organizations do not have a marketing leader, the authors say. One year a B2B company that “puts things on pallets” grew by 650%. Five Takeaways from the Book Contagious. Five Takeaways from the Book Contagious.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. This month happens to be the one-year anniversary for the PR Tech Sum. Here’s the list of PR technology companies I’m watching. Do more pitches work?

Pitching 84

Pitching Survey System Technology 84

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48