ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. In that case, the right PR team can help. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

The Hoyt Organization

OCTOBER 17, 2023

Awards and accolades aren’t just shiny ornaments that brands love to flaunt – they’re much more than that. They are fantastic megaphones for broadcasting your brand name far and wide and motivating your team to scale even greater heights. Having trouble determining which awards are right for your brand and PR toolkit?

Reputation 100

Reputation Local Resources Brand 100

Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Once, you were a comms grad just starting out — how has the PR industry changed?

Community 184

Community How To Media Ethics 184

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

DECEMBER 5, 2017

On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. You’re doing it. She’s doing it.

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Infographics Case Study Content Marketing Video 235

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Leading Through New Ideas and Innovation While thought leadership is a challenging PR strategy, it could also be seen as a major opportunity. Encourage innovation.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

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Pitching Print Measurement Report 94

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc).

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations.

Journalism 52

Journalism Ethics Analysis eBook 52

Landis PR

FEBRUARY 27, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Ieva Naujalyte – Adverum. For the original blog, please visit here. However you look at it, these are challenging times. How should brands and corporations participate in the conversation when people are sensitive and divided?

Communications 52

Communications Education Google Corporate 52

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? How do we turn potential weaknesses into new strengths? In an era of more news and fewer reporters, the direct line between journalist and PR contact is often weaker.

Media Relations 105

Media Relations Media Storytelling Report 105

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. That’s where public relations (PR) comes in.

B2B 52

B2B Strategy eBook Small Business 52

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Identifying Media Outlets. Content Assets.

Pitching 88

Pitching Infographics Social Media Employee 88

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? One good way to win a loyal and organic customer is by offering maximum value to your target audience.

Infographics 120

Infographics eBook Content Marketing Video 120

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

Small Business 52

Small Business Strategy eBook Reputation 52

Victorious PR

JUNE 23, 2023

In the ever-evolving world of cryptocurrencies, the importance of effective communication and public relations (PR) cannot be overstated. As the industry continues to grow and mature, crypto projects face increasing competition, regulatory challenges, and the need to build trust and credibility among potential users and investors.

Leadership 52

Leadership Community Industry Journalism 52

Victorious PR

JUNE 8, 2023

In the fast-paced and ever-evolving world of cryptocurrencies and blockchain technology, a robust public relations (PR) strategy is essential for the success and growth of any project. Building Trust and Credibility in the Crypto Space Crypto projects face inherent challenges due to the decentralized and volatile nature of the industry.

Education 52

Education Community Agency Crisis 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. How does a PR team keep the momentum going if things get quiet? But after the initial executive moves, product launch, or funding announcement, then what?

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Should brands take a political stand? I never win anything!”.

Survey 85

Survey Public Affairs Corporate Trends 85

Deirdre Breakenridge

NOVEMBER 8, 2015

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I challenged my sorority sisters and fellow classmates. Berst, Producer, Co-Writer.

Film 150

Film Social Media Video Writing 150

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. How can they make it big to the people who matter? To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Your company or brand is a given, but what else?

How To 265

How To Media Software Agriculture 265

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. You will know how the public and competition see you and the point of view they’re coming from.

Brand 273

Brand Branding Consumer Social Media 273

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Planning for months ahead can be daunting for some, a fun task for others (me) and a challenge for most for a ton of reasons. However, it’s coming!

Agency 80

Agency Energy Training Blogging 80

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. It’s often the first voice to recognize and comment on new shifts in PR practices.

Blogging 61

Blogging Resources Internal International 61

Stephen Waddington

MARCH 15, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. Each week, students are required to submit an assignment reflecting on what they’ve learnt, and how they’ll apply it to professional practice. The deadline is 31 March. Karl Connor.

Mobile 116

Mobile Meeting Course Ethics 116

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. The good news is that it is never too late to learn how to flex your creative muscles. Ask yourself how you can present relevant information in a way that hasn’t been done before.

Creativity 98

Creativity Publicity How To Policies 98

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

Fashion 74

Fashion Social Media Brand Branding 74