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Preparing for a Media Interview

5W PR

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188
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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

Read below for the entire interview with Jen: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. What’s your best tip for measuring PR?

Media 96
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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Content that works includes topics such as healthy recipes, mindfulness tips, or financial planning advice.

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5 PR Benefits of Working with Bloggers

ImPRessions - Crenshaw Communications

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead.

Blogging 159
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Go from Established to Known

PR for Anyone

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity!

YouTube 130
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From Breakthrough IP to Market Domination

Flack's Revenge

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I blogged about this approach , that was inspired by the book Play Bigger. Plus, the Mipsology executive team was concerned that the company would tip its hand to the competition by trying to explain this.