Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large.

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Agency Leadership Corporate Training 77

Cision

NOVEMBER 15, 2016

media) or ‘dot-agency’ (.agency) agency) domain. There are some clever options to use for client microsites and promotions too – ‘dot-digital’ (.digital) And that’s just one PR trend for 2017. Look for this PR trend to create more action next year. The four PR trends for 2017. digital) and ‘dot-photos’ (.photos)

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Trends Leadership Small Business Analytics 120

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Names and bylines on blogs.

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Company Survey Pitching Report 98

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! Read below for the entire interview with Desiree: 1.)

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Pitching Consumer How To Meeting 64

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

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Digital PR Construction Case Study SEO 71

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are. What are your top three tips for clients wanting to elevate their message and on-air appearance?

Strategy 52

Strategy Interviews Pitching Energy 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. First client meeting fear?

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Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

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Survey Industry Leadership Study 94

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

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Measurement Comparison Analytics Nonprofit 120

Cision

AUGUST 7, 2015

A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having a career in PR. It seemed a reasonable request considering that I’d been broadcasting my industry observations and personal opinions through this blog since February. Want to get your brand in this year’s holiday gift guides?

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Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

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Employee Internal International Training 87

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. 7 Lessons That Ryan Lochte's Olympic Crisis Teach PR Pros Who can forget the Ry an Lochte saga during the 2016 Summer Olympics in Rio de Janiero?

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Crisis Local Blogging Creativity 48

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. And what should you expect from your marketing agency partners?

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Industry Insurance Insurance Resources 58

Cision

MARCH 1, 2016

” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. ” Want to get all of Michael Smart’s pitching tips? If it’s worth it, any tips for getting one placed?

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Pitching Twitter Report Analytics 120

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Want to get on the show? Tools, tips and tactics on everything marketing and social media related. 7) Brian Clark. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

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Social Media Marketing Pinterest Media 120

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. That aside every now and again there are some tactical tips that are truly unique and I’ve captured some for this week’s Unscripted Marketing links.

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Pitching Infographics SEO Creativity 60

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

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B2B Corporate Agency Creativity 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. People want to buy from brands that they can trust and feel that share the same values.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Clients love their logos. Ah, hubris. How could you DO that?

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Blogging Creativity Agency Mobile 48

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. I often jot down a basic subject line (sometimes, even ‘subject line here’) because BuzzStream requires you to save your template with one and no one wants to lose a draft pitch. Instead, begin with this vital tip: 1. It’s as simple as that. Address your prospective journalist correctly.

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Pitching Writing Digital PR How To 164

ZudePR

FEBRUARY 22, 2016

Pithy titbits that spark lightbulb moments with potential clients. You’re a family business owner wondering how to make sense of social media, blogging, and PR. You’re a family business owner wondering how to make sense of social media, blogging, and PR. Mildly interesting, you think.

Social Media 75

Social Media SEO Media Local 75

ZudePR

JANUARY 26, 2016

Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know the challenges they’re facing in their professional lives. I want to understand their industry. I want to know what makes them tick. Similarities to PR. Graphic Design.

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How To Meeting Creativity Agency 65

Communications Conversations

MAY 24, 2018

For now, I thought it would be fun to give Emily the stage today and learn a little more about her, including why she loves the ag industry so much, the value of a PR degree, and how to best balance work and family lives. Any tips for others who have frequent business travel on getting things done from the road? Congratulations!

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Agriculture Travel Agency Industry 60

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Now that Jason’s Minnesota PRSA presidency is in full swing , we wanted to share with MaccaPR readers some of Jason’s tips, goals and insights as he leads our state’s PR Society: 1. Make money?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

MaccaPR

JUNE 23, 2015

Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros. Keep It Simple (And Consistent): During early attempts at designing graphics for this MaccaPR blog, I thought the more the better!

Social Media 48

Social Media Media Infographics Instagram 48

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You’re a fan of honesty.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. My views on hiring the best PR firm for an organization are pretty strong and I’d like to believe based on a broad perspective. When should you consider hiring a PR firm. Process driven PR.

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Corporate Communications Web Creativity 60

ZudePR

JUNE 6, 2016

Do you want to do something about it? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MARCH 22, 2018

5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil. This blog post showed me another way.

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Writing Google Blogging Exercises 83

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Toe dipping.

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Interviews B2B Blogging Real Estate 28

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

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Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. 12 tips on planning and running a successful tweetathon. This gave both the client and the Champions a level of confidence that someone had their back, so to speak.

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Twitter Analytics Community Facebook 107

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. School hours were from 7:45 am – 1:15 pm. Which will be rather sad.

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Facebook Twitter Measurement Blogging 63

ZudePR

DECEMBER 30, 2016

If you want to receive recommendations like this direct to your inbox in future, sign up here. And after laying out the theory of his argument, the writer, Cal Newport, gives a raft of practical tips. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

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Writing Google Meeting Airlines 84

Bad Pitch Blog

MAY 20, 2010

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Relevance: Jennifer has targeted my blog with research she knows I’ll find of interest based on the topics I already cover. Has it been successful? Do Right By The Reporter.

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Pitching Fashion Report Twitter 49