OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. If you are one expert of many, response timing is critical.

Pitching 98

Pitching Consumer How To Education 98

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR has EXPANDED. Today, PR is very much involved in different types of creative work.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Let’s first start with a passive approach. For the Result type, choose “News” and “Blogs.” I’ll walk you through how to turn your unlinked mentions into links.

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Brand Branding How To SEO 62

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. January of 2020 was when the first reported cases of COVID appeared in the U.S. It’s vital to get comfortable in a new mindset that measures metrics all along vs. While you may previously have expected emails and phone calls to slow down by 5:30 p.m.,

Healthcare 98

Healthcare Communications Measurement Resources 98

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

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Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

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Digital PR Construction Case Study SEO 71

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. First client meeting fear?

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Tools Publicity SEO Measurement 136

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Here are some tips to get you started: 1. Tip: Keep it simple — don’t use more than two hashtags.).

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Twitter Social Media Energy Resources 102

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

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Survey Industry Leadership Study 94

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! Read below for the entire interview with Desiree: 1.)

Pitching 64

Pitching Consumer How To Meeting 64

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. We delivered brilliant exposure for the client. SEO had nothing to do with me as a PR man and it was my intention to keep it that way.

SEO 120

SEO Engineering Content Marketing Agency 120

Landis PR

APRIL 4, 2022

was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year. For Campaign of the Year, we had a great time working with our client Sutter Health to open their new CPMC hospital on Van Ness Avenue. The video achieved more than 200,000 views in the first 24 hours. We newsjacked!

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Case Study Television Video Travel 52

Sword and the Script

NOVEMBER 20, 2018

First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Prohibition

JULY 13, 2021

I love the fact we win together, lose together and take on challenges trying to add value to the client. I love the fact we win together, lose together and take on challenges trying to add value to the client. What’s your top tip for someone looking to get into the PR industry? How long have you been at Prohibition?

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Meeting Social Media Banking Radio 62

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large.

Agency 77

Agency Leadership Corporate Training 77

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

APRIL 23, 2019

Effective monitoring of your marketing performance data requires a regular cadence of asking and then answering the same questions at regular time intervals; at minimum monthly. However, for the majority of companies, focusing first and foremost on overall website traffic is a good start. Blog Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. 1) You spent a long time in an agency before going in-house.

Employee 87

Employee Internal International Training 87

Cision

AUGUST 7, 2015

A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having a career in PR. It seemed a reasonable request considering that I’d been broadcasting my industry observations and personal opinions through this blog since February. But career advice for one specific person? Start small. Ask for it.

Tourism 120

Tourism Television Print Industry 120

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. I predict that journalist requests, news story structure and content will be different in the coming months, so where does that leave PR pros' no.1 Here's your PR News Lab hack: Research. Here's your PR News Lab hack: Research.

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Google Analytics SEO Comparison 120

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. And what should you expect from your marketing agency partners? Read some more.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. The move transformed the direction of our services at PR 20/20.

Web 60

Web Internal International Storytelling 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Or, people like Allison O’Keefe (another PR Rock Star) , whom I spoke to in a University of St. And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48

Crisis Local Blogging Creativity 48

Cision

MAY 21, 2015

.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. But why is podcasting important to PR and marketing professionals? 5) Pam Moore. The #AskGaryVeeShow. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Cutting through the noise is far from easy, so we’ll be sharing straightforward and actionable ways that you can optimise your outreach to see your stories being picked up time and time again. . Instead, begin with this vital tip: 1. It’s as simple as that.

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Pitching Writing Digital PR How To 164

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets?

B2B 60

B2B Corporate Agency Creativity 60

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. 23, 4:45–5:45 p.m. PR-driven partnerships take a different approach. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. 5) Rise of the real influencers. “A 1) Pay to play gains prominence. Doug Karr | The MarTech Zone.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Step 1: Research Who to Send Press Releases to First. This will take time, but it’s worth it in the end. First, check that your release is as clear and concise as possible.

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How To Writing Guidelines Television 52

Sword and the Script

AUGUST 17, 2019

I want clients, prospects, peers and superiors to understand what I’m doing and why. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. This year it’s on track to outpace the investment in analog marketing channels for the first time. The answer is no.

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Study Survey B2B Advertising 61

Sword and the Script

SEPTEMBER 2, 2014

How it happened, I can’t quite recall, but over time, we just sort of took to each other. Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. At the time I wanted to be a CMO someday.

Content Marketing 111

Content Marketing Mobile Google B2B 111

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett.

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Creativity Pitching Writing Conference 100