PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. Instead, pick one to two tools you want to try, and once comfortable with those, add on.

Enterprise 184

Enterprise Tools Technology Privacy 184

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. You’re not alone.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 156

Software Tools Print Technology 156

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Step 5: Write the business case. Onclusive is an invaluable tool to help you become a better PR person. Business case writing best practices. What are the benefits? How will we do it? Who and what will we need to do it?

How To 396

How To Measurement Data Writing 396

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.”

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. ” The company’s platform uses two different AI tools.

Survey 149

Survey Software B2B Pitching 149

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. AI tools have the potential to improve the skills of public relations practitioners and improve standards. That’s a saving on 1 to 1.5

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. The internet and social platforms are key tools for storytelling, brand management and connection. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Using data and technology can help you make pitching even more targeted and precise. This is where your research on what impactful authors write about and in which style comes in handy. Then answer this question in your intro.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

SEPTEMBER 16, 2015

Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it. Here are five problems you can solve using the right content marketing tools: Want more tips & tools for content marketing?

Content Marketing 120

Content Marketing Tools Marketing Google 120

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. The first reason is to acquire a new piece of technology. AI is something that is missing from most of the incumbent PR software tools.

Company 151

Company Tools Technology Software 151

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. Improved technology is on the wish list, as well. It is a great tool for strategic planning and decision-making. Using data & technology to support your business case. What is a business case?

Resources 195

Resources Technology Data Tools 195

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

PRSay

NOVEMBER 12, 2019

And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. You can always consider things like a blog post, social post, or an email blast.

Writing 98

Writing How To Print Corporate 98

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! Of course, there’s plenty more each did, but you get the gist. Lets play executive for a second.

Tools 150

Tools Agency Instagram Groups 150

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It provides a tool for efficient, data-driven communication.

Publicity 94

Publicity Ethics Analysis Data 94

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Look no further than Onclusive’s journalist relationship management tools. Look no further than Onclusive’s journalist relationship management tools. Learn more about Onclusive’s journalist relationship management tools or request a demo today.

Media 195

Media Pitching Tools Resources 195

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. So how does it work?

Software 86

Software Media Relations Pitching Media 86

Critical Mention

APRIL 2, 2019

But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! This free tool identifies what software your competitors are using. Discover potential partners or leads you can be working with using this competitive analysis tool.

Analysis 74

Analysis Tools SEO Software 74

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

JANUARY 30, 2024

Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform. When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Hammer is a tool. It’s up to us to to figure out how to harness the tools.” It’s up to us to to figure out how to harness the tools.” –Job transition.

System 78

System Technology Banking Community 78

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. At Offleash, we are leveraging AI-powered tools as we have any promising new technology: to provide efficiency, better data, and insights that we can learn from and pass along to our clients.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR The company raised $6.2 million last spring and launched its product in the US.

Software 78

Software Case Study Technology Tools 78

PR 20/20

JULY 12, 2022

It’s having the tools to merchandise it. Create Blog Content. Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront.

Company 85

Company Marketing Small Business Google 85

Onclusive

NOVEMBER 1, 2017

Fortunately, access to data and Artificial Intelligence tools now helps us to draw insights from massive quantities of data. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

Brand 170

Brand Branding How To Trends 170

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Burrelles Fresh Ideas

JANUARY 2, 2024

A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. Improving the page experience for a blog I managed not only enhanced its search engine rankings but also reduced the bounce rate significantly.

SEO 84

SEO Mobile Engineering Ethics 84