Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. You’re not alone.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 159

Software Tools Print Technology 159

PR 20/20

MARCH 8, 2023

These tools were designed to help marketers better engage with customers and streamline their content creation process. Content Assistant The other AI-powered tool revealed is Content Assistant, HubSpot's content generation tool designed to help marketers create high-quality content quickly and efficiently. Here's how they work.

Tools 85

Tools Web Examples Report 85

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Their tool is $50/mo per user. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Their tool is $50/mo per user. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. That’s why I was surprised that its post claimed to be a tool for media monitoring.

Tools 353

Tools Trends Creativity B2B 353

5W PR

MAY 30, 2024

Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Weaving the tech tale Focus on what sets this offering apart and instead of merely listing features, focus on the problem the technology addresses or the value it brings. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 149

Software Tools Ethics Privacy 149

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. Plus, communications technology plays a crucial role in the plot.

Tools 170

Tools Government Crisis Public Affairs 170

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. Finding the right tools for the project Of course, ERPs are not one-size-fits-all. Which tools are leading to the most conversions?

Tools 75

Tools System How To Software 75

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. 7 great tools for the tech PR workshop. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

Prowly

NOVEMBER 9, 2023

Find out how to maximize AI technology’s potential in the ever-evolving public relations landscape. Having a new tool is great – but do you know what features to prioritize and focus on? Let’s dive deeper into how to use AI to write press releases effectively. What is an AI press release generator?

How To 104

How To Tools Technology Writing 104

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. Instead, pick one to two tools you want to try, and once comfortable with those, add on.

Enterprise 184

Enterprise Tools Technology Privacy 184

PRSay

DECEMBER 23, 2022

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. The chatbot and similar tools might be used in ways that undermine trust in information and discourage public discourse, NiemanLab predicts. “We

Government 148

Government Technology Journalism Writing 148

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. The technology scrapes information from the internet to create a written response based on probability, not reason.

Publicity 182

Publicity Software Education Technology 182

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

Wadds Inc.

JUNE 16, 2022

The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice. The CIPR's #AIinPR Panel has launched a crowdsourced project to characterise the AI tool market in public relations. The project builds on previous work by the CIPR in this area.

Tools 52

Tools How To Analysis Video 52

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Building in flexibility makes good PR and business sense.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. Technology also brings opportunities for PR pros.

Technology 66

Technology Trends Survey Report 66

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help.

How To 301

How To Writing Tools Energy 301

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Today’s post is focused on Propel an all-in-one PR software tool. They tried to use commercial CRM and martech tools, but none of these worked. This has utility for selectively following up when it’s appropriate: 3.

Software 144

Software Pitching System Analytics 144

Cision

SEPTEMBER 28, 2015

There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools. At his recent Cision webinar, “ 9 Tools & Tips That Drive Content Marketing Results ,” Ian Cleary discussed the common problems plaguing content marketers today and how the right tools and technology can solve them.

Tools 120

Tools Content Marketing Google Trends 120

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Agility PR Solutions

APRIL 25, 2023

The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone.

Content Marketing 148

Content Marketing Marketing Technology Writing 148

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Cision

JANUARY 20, 2016

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. Social media monitoring tools would alert you when someone spouts ugly about your company online, and then you could actually do something to keep it from snowballing. Images via Pixabay: 1 , 2.

Technology 120

Technology Marketing Analytics Social Media 120

Business Wire

MAY 10, 2017

Digital technology has transformed the way people consume news making multimedia an expected asset. Also make sure to utilize Business Wire's included social media tools as well as selecting applicable hashtags and cash tags. This is what a press release should look like and standard lengths range from 500-1000 words.

Writing 165

Writing How To Video Facebook 165

Cision

SEPTEMBER 26, 2015

PR professionals have seen their go-to tools and tactics change, especially over the past few years. Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Gone are the days of fax machines. Ignore Your Audience.

Writing 120

Writing Employee Creativity Internal 120

Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Onclusive is an invaluable tool to help you become a better PR person. Business case writing best practices. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Sara Eberle.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.” Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Flack's Revenge

MAY 15, 2015

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. The post Social Tools Summit Wrap appeared first on.

Tools 120

Tools eBook Social Media Meeting 120