Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

Survey 98

Survey Industry Leadership Study 98

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Media relations is not paid media, but is generally referred to as earned media. .

Marketing 40

Marketing Radio Newspapers Print 40

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . In this post, we demonstrate some of the top ways your business can be directly impacted by online news media and some of the ways to capitalize on your media coverage. .

Media 60

Media Sports Radio Newspapers 60

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop.

Analysis 105

Analysis Comparison Reputation Radio 105

The Hoffman Agency

FEBRUARY 1, 2021

The whole mentality creates a weird juxtaposition between desperately wanting to be in a magazine, but seemingly having little respect for the extremely high editorial bar to achieve it. The post How to land a story in top-tier publications appeared first on "What's HAppening" Blog. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Mora Communications

SEPTEMBER 22, 2016

Plus no one buys a magazine or watches a TV program to see the ads or commercials. And on social media, although people might find posts or photos amusing or interesting, that is not the same as finding them credible. . More than ever, consumers have their defenses up when watching or listening to the media.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. …and stay tuned for our next round of tips listed in a follow up blog end of this week.

Publicity 45

Publicity Construction Television Radio 45

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

Mora Communications

OCTOBER 26, 2017

Whether the country’s economy is soaring or struggling, in the beauty industry, an effective media relations campaign is crucial. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. Print coverage is still crucial.

Newspapers 40

Newspapers Print Storytelling Industry 40

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Media relations is close to naught if PR consultants do not think with a sales hat on. advertisements). Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. Real PR professionals have used whatever channel happens to work. It was just PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. But if it’s a high-end print lifestyle magazine, you might need to talk to the editor three-four months ahead.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations.

Report 40

Report Pitching Google LinkedIn 40

Bad Pitch Blog

JUNE 10, 2007

. - For this brotherly love pitch, you may think it’s as easy as doing a search for college magazines and newspapers and calling it a day. It''s PR like this that makes people think we''re all a bunch of hacks,” says pitch recipient and Bryn Mawr College media relations manager, Matt Gray. “I''ve Think again.

Pitching 40

Pitching Energy Newspapers Education 40

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Bad Pitch Blog

MARCH 23, 2006

If you would prefer to be removed from this e-mail distribution list, please respond via e-mail to EMAIL ADDRESS - First the obvious, only two news outlets in Anaheim will cover this: the Fox Affiliate and the local newspaper. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | American Idol'

Pitching 40

Pitching Wireless Local Newspapers 40

Stephen Waddington

JULY 11, 2017

Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 5 Hypermodernity. Thanks for stopping by.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Here are a few places to start your search. Their Publications. Start at the source to find journalists that cover your industry.

Report 120

Report Pitching Trade Shows Newspapers 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. Sometimes we get a media relations nibble, and our spokesperson “hears” that it is a full-blown opportunity.

Television 40

Television Corporate Infographics Radio 40

MaccaPR

SEPTEMBER 3, 2014

DMA markets, climaxed by coverage on ABC-TV’s “Good Morning America” and online mentions by People magazine and the New York Times. To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America.

Viral 88

Viral Marketing Guidelines Local 88

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bad Pitch Blog

APRIL 26, 2006

It reminds the Bad Pitch blog of Clueless. Take one issue/edition of any magazine or newspaper and count the number of times you see them used! lol tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | MySpace | Fizz | Rellatio | Sex in the City' Won’t you join us?

Pitching 40

Pitching Real Estate Fashion Film 40

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48