PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. This is the same in business.

Reputation 62

Reputation Fashion Newspapers Local 62

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The trick to keeping a program fresh is to vary the PR tactics, like tapping a new media spokesperson, increasing fundraising or volunteerism goals each year, or localizing the story in key markets. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Leave your response in the comments section below or tag us on social media using #solopr. What they’re really saying, Michael, is that they trust you.”.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!!

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local.

Fashion 62

Fashion Instagram Travel Trends 62

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. It’s just good, old-fashioned hard-core research. What’s the secret? There is no secret. It’s not easy.

Tools 111

Tools Twitter Local Pitching 111

Doctor Spin

JANUARY 17, 2023

Solarpunk is a movement in speculative fiction, art, fashion and activism that seeks to answer and embody the question ‘what does a sustainable civilisation look like, and how can we get there?’ link] In fashion, solarpunk clothing often incorporates sustainable materials. Solarpunk is the Answer ">Doctor Spin | The PR blog.

Wikipedia 52

Wikipedia Energy Community Fashion 52

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication.

Brand 74

Brand Branding Instagram Fashion 74

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. She is nationally known as one of the foremost speakers in the country on all things social media. Heather West. westlevyPR. Bill Stoller. publicityguru. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To Google SEO Pitching 62

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Communications Conversations

MARCH 4, 2016

Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man ( Lee Aase of Mayo Clinic social media fame) get a colonoscopy. In typical Mayo Clinic fashion, the whole event was promoted and executed quite well (although, not without challenges–we’ll get to those in a minute).

Fashion 60

Fashion Social Media Web Instagram 60

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. Or are they more proactive across social platforms?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I was doing research on blogs and outlets we would reach out to about our clients. I had a chance to talk with the fashion director for Prada in Milan… on the second day of my internship. I went to local restaurants and toured the attractions.

Local 40

Local Fashion Travel Transportation 40

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. Regardless of whether or not I have news to share, I regularly check in with my key media friendlies.

Pitching 63

Pitching Consumer How To Meeting 63

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. All they wanted in return was the odd social share. There are lots of reasons for this.

Digg 104

Digg SEO System Reddit 104

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Great experiences generate a lot of positive word-of-mouth, which social media amplifies.

Energy 120

Energy Viral Storytelling Community 120

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Social media. Social analytics. Give us data instead of spin. Measurement and evaluation.

Government 60

Government Communications Advertising Advertising 60

5W PR

MARCH 14, 2023

We’re using this trend to share all our favorite beauty & wellness tips & tricks Social Media Influencers on the Rise Lauren Tiby – With over 644K followers on TikTok, Lauren is best known for her GRWM videos, fashion hauls and sassy lifestyle content. Darcy McQueeny – With 1.3M

Trends 88

Trends Fashion Travel Hotels 88

PR Conversations

MARCH 6, 2015

For those at the start of their careers, discussions are more difficult ( as student Page Hiley notes in her blog post on the topic ). Or are they led by their hearts for example into fashion or similar industries that notoriously pay poorly and require connections to get inside the door.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

For those at the start of their careers, discussions are more difficult ( as student Page Hiley notes in her blog post on the topic ). Or are they led by their hearts for example into fashion or similar industries that notoriously pay poorly and require connections to get inside the door.

Publicity 40

Publicity Advertising Advertising Industry 40

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To SEO Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Fuel

NOVEMBER 28, 2020

What Is a Media List? Think of your media list as a living, breathing address book in the 21st century. Basically, it includes the names and contact information of reporters, bloggers, and social media influencers who can help get your brand the coverage it deserves. The more specific the media list, the better.

Media 52

Media Newspapers Pitching Blogging 52

PR Fuel

NOVEMBER 9, 2021

Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Whether you made a new hire or published a new blog post, you can write a press release about it. Think of it as a social media caption. What’s Your Angle?

Writing 92

Writing Small Business SEO Local 92

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Miscellaneous social networks.

Real Estate 57

Real Estate How To Web Case Study 57

Solo PR Pro

AUGUST 19, 2014

Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running. WordPress – It’s the best platform for blogging, but did you know WordPress can also be a great way to build your own easy-to-manage Web site? Audacity - Run a blog and thinking about adding video segments?

Tools 78

Tools eBook Print System 78

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Another difference I observed was that media pitching/outreach to tech journalists in the U.S. media landscape, leadership skills etc. There are still many precious memories that I wish I could include in this blog post. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Local Case Study 28

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? Statista recently released the list of top social networks ranked by the number of users.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Conversations

MAY 17, 2018

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. This creates delusional bubble worlds. But it told me that Twitter was out of touch.

Social Media 53

Social Media Communications Media Twitter 53

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180