PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 143

Government Survey Ethics Media 143

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . We just have to make the time to invest in our own personal growth.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Executives seek to amplify their own voices through “thought leadership.”.

Communications 148

Communications Employee Leadership Writing 148

Newsfile

FEBRUARY 28, 2024

company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

DECEMBER 17, 2020

Did you catch our webinar ran by our European PR experts? Employee communications after sudden transformation. Angel’s piece from April discussed this conundrum and how we can navigate a meaningful message in a troubling time. Europe: How to get multi-country comms right. Here’s a taster of what they discussed.

Reputation 133

Reputation Creativity Crisis Employee 133

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

PRSay

JULY 22, 2022

Now a New Orleans-based clinical pharmacist and self-care strategist, as well as a PRSA member, Reed was the guest speaker for the July 21 episode of Strategies & Tactics Live , PRSA’s monthly webinar series on LinkedIn. She is also the Profiles in PR subject in the June-July issue of Strategies & Tactics. ).

Retail 115

Retail Strategy LinkedIn Employee 115

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs. 5 Ways for B2B Marketing Writers to Get in Touch with Customers. I’ve written dozens (hundreds?)

Survey 117

Survey B2B Marketing Interviews 117

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. So, how did your leadership team cope with COVID-19?

Reputation 75

Reputation Employee Leadership Product Launch 75

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

MAY 4, 2023

Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations? Examples include social posts, Q&A blog posts, social videos based on a recorded conversation, and so on.

Strategy 126

Strategy Employee Writing Industry 126

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. So, how did your leadership team cope with COVID-19?

Reputation 48

Reputation Employee Leadership Product Launch 48

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities.

Ethics 141

Ethics Retail Instagram Twitter 141

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host free webinars or workshops on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

AUGUST 15, 2016

Nevertheless, we are expected to compartmentalize our feelings, go to work each day with a sunny disposition, and be productive employees and engaging team players, right? PRSA leadership has made the decision to address these issues in order to provide our membership with ways to cope, and offer messages of understanding, and healing.

Ethics 60

Ethics Leadership Resources Employee 60

Contently - Strategy

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. In the early days, it was just blog posts and whitepapers. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

PRSay

SEPTEMBER 28, 2017

Please join the discussion through blog posts, webinars and Twitter chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Relentlessly correct and clarify the record. Apology — The atomic energy of empathy.

Ethics 90

Ethics Construction Guidelines Television 90

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out!

Publicity 100

Publicity Trade Shows Google Twitter 100

Shift Communications

APRIL 13, 2022

In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. They also need amplification.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

PRSay

SEPTEMBER 18, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. All kinds of decisions are made daily by single employees or groups.

Ethics 125

Ethics Reputation Employee Small Business 125

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers?

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Watch her on-demand webinar today! . — Ted Coiné (@tedcoine) August 20, 2015. Mack Collier – @MackCollier.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. A great blog post can establish trust, but is it really worth someone’s contact information?

How To 111

How To Transportation Content Marketing Healthcare 111

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

DECEMBER 5, 2017

Use stories for thought leadership soundbites. Direct users to a website, blog post or even a download. You can also use stories for employee takeovers allowing your team to give users a peek behind the curtain. Use this feature to promote a launch, a limited offering, webinar or event. Call to Action. Ask for feedback.

Instagram 40

Instagram B2C Infographics Leadership 40