ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Bylines and blogs. A leadership campaign should include a robust bylined content program.

Conference 160

Conference Leadership LinkedIn Social Media 160

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices.

B2B 94

B2B Marketing Measurement Social Media 94

Stephen Waddington

AUGUST 27, 2019

In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Both candidates have focused on three broad themes: practice, education and CIPR membership. There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021.

Government 113

Government Education Community Big Data 113

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials.

How To 40

How To Ethics Education Creativity 40

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We will be making new investments over the coming months in talent and technology to advance the agency. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

MAY 14, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. What is the role and state of AI in marketing, sales and service technology today? Episode 4: What are the ethical concerns of artificial intelligence in marketing? The Marketing AI Institute was created and is powered by PR 20/20.

Marketing 67

Marketing Ethics YouTube Education 67

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Stephen Waddington

NOVEMBER 17, 2019

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. The CIPR’s #AIinPR panel has published a literature repository following an intensive 12-month review of nearly 200 global publications on AI and its impact on the professions.

Report 96

Report Ethics Government Training 96

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Is This AI?

Conference 77

Conference Case Study Marketing Analytics 77

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We will be making new investments over the coming months in talent and technology to advance the agency. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. But why, then, not apply the same logic to an issue like greenhouse gases?

Ethics 93

Ethics Pitching Privacy Technology 93

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mindful Marketing

JUNE 19, 2022

” Unfortunately, higher education often sees digital device obsession firsthand. Yet, he made his mark in the new technological frontier at the time—television. As the still new technology continues to develop, there will be many important ethical questions involving AI. I'm sorry. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”.

Case Study 50

Case Study Privacy Data Technology 50

Mindful Marketing

NOVEMBER 6, 2021

Accessibility: As technology serves increasingly important functions in many of our lives, it’s easy to forget that not everyone has the same access, which can be because of limitations that are financial (affording hardware and related services), physical (seeing or hearing), cognitive (distinguishing the virtual form the physical). .”

Facebook 73

Facebook Google Privacy Tools 73

PRSay

AUGUST 1, 2016

Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. As an added bonus, a D&I Checklist was developed to supplement the Toolkit, which chapters can use to assess the steps they need to make their programming and membership more diverse, welcoming and inclusive.

Resources 60

Resources Education Ethics Corporate 60

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. Rise in certification and education partnership programs.

Social Media 69

Social Media Media Resources Education 69

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

APRIL 12, 2011

We are the masters of our own ethical and procedural checks (no pressure). If there is one thing PR professionals have demonstrated we are good at, it’s our ability to adapt and adopt emerging concepts and technologies for the purpose of serving our customers better. Check out her blog.

Survey 92

Survey Interviews Social Media Education 92

PR Conversations

JUNE 20, 2015

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept. Three years on, the redux version sought to build on that strong base and continue to offer something different to other blogs.

Case Study 40

Case Study Study Ethics Social Media 40

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. a) Integrity of the Profession.

Marketing 69

Marketing Ethics Interviews Meeting 69

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

AUGUST 26, 2018

It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. One of PRSA’s goals is to educate people on the need to act on that reality. meaning diversity, advocacy, technology and ethics. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. ” Also, given that 123.7

Ethics 96

Ethics Privacy Radio Sports 96

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR in High Definition

MAY 24, 2023

There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way through their studies, or fearing that they will be fed incorrect information. They are using the technology to help them with various work tasks, but have a huge fear of managers finding out.

Google 62

Google Engineering Tools Privacy 62

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3

Communications 115

Communications Publicity Survey Newspapers 115

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

AUGUST 17, 2014

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Also then as an occupation, we never seem to get a step closer to an ethical future for PR.

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136