Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes.

Software 78

Software System Training Enterprise 78

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. The cost: HubSpot’s repository of information is free, but you may need to give them your email address to access certain documents. Create a social media content calendar. Design a website. Develop appealing slide presentations and more!

Resources 120

Resources Marketing Small Business eBook 120

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Form Good Relationships With the Media.

Small Business 83

Small Business Community Local Social Media 83

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Think Local.

Print 120

Print How To Local Customer Service 120

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. I’ve written up examples of dubious practice on my blog along the way. General Election 2019: Has your local Facebook group been hijacked by politics? It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Twin Cities Mom Blog. Lindsey Higgins. Jessie McShane.

Instagram 114

Instagram Fashion Local Sports 114

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There are certainly degrees of relevance, but it should be obvious why the two pages are interconnected.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There are certainly degrees of relevance, but it should be obvious why the two pages are interconnected.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There are certainly degrees of relevance, but it should be obvious why the two pages are interconnected.

How To 62

How To Google SEO Pitching 62

Practical Law Construction

SEPTEMBER 9, 2020

This blog, the second in our series on IP issues for construction projects, takes a closer look at moral rights – what they are, how they are commonly dealt with contractually and how they may come into play on construction projects.

Construction 83

Construction Government Examples Local 83

Mindful Marketing

MARCH 26, 2023

I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” ” ​ Subscribe to Mindful Matters blog. “Get ‘em while they're young” is a common mantra among marketers.

Sports 98

Sports Banking Education Course 98

PR 20/20

MARCH 15, 2021

Time zone, which will localize tools like email sends, social media messages, and reporting. Upload Sales Documents. You likely have a number of documents your sales team uses daily—terms and conditions, spec sheets, case studies, proposal templates, etc. These can be found by navigation to Settings > Account Defaults.

How To 97

How To Knowledge Base Survey Technology 97

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. Khosrowshahi’s blog post detailing the situation and the fixes planned represents a good first step in managing the situation.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. A good PR firm will demonstrate relevant experience through a customized proposal rather than an off-the-shelf document with vague or boilerplate information. The canned proposal.

Agency 159

Agency Meeting Measurement Construction 159

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! Full review on the blog v soon ?

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! I absolutely love my blog!

Fashion 62

Fashion Instagram Travel Trends 62

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

Marketing 68

Marketing eBook Case Study Measurement 68

PR in High Definition

NOVEMBER 29, 2021

These themes will undoubtedly mean even more to a South Korean audience however, who are living through a personal debt crisis which has risen in recent years to over 100% of its GDP , famously also documented in the 2020 Oscar-winning film Parasite. We can certainly learn from different regions, but we shouldn’t just take from them.

Film 62

Film Travel Television Local 62

Barokas

AUGUST 4, 2017

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. Their story was documented in the book , “The Boys in the Boat” – a good read by the way!

Local 60

Local Blogging Writing Publicity 60

Barokas

AUGUST 4, 2017

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. Their story was documented in the book , “The Boys in the Boat” – a good read by the way!

Local 60

Local Blogging Writing 60

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. By contrast, junior can write a blog post and publish it with little or no review.

Survey 103

Survey Report Media B2B 103

Practical Law Construction

DECEMBER 1, 2021

This blog takes a closer look at the Climate Change Charter and considers what it may mean for FIDIC users. The problem with drafting environmental provisions is that they are very much dependent on the project, the parties’ aspirations and national and local laws and regulations. The Climate Change Charter in a nutshell.

Construction 52

Construction Engineering Community Resources 52

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. Want more blogs like this? What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Pitching 98

Pitching Consumer How To Media Relations 98

PR in High Definition

MARCH 23, 2017

After scouring through files to find that one precious document containing all your passwords, rifling through old emails, usually we just click ‘Forgot your password’. With strong encryption algorithms and local encryption, only you can access your information – LastPass can’t even see it.

Tools 48

Tools Banking Local Data 48

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

Mindful Marketing

JUNE 27, 2020

Also, solicit the aid of local government in tackling this societal issue. ” ​ Subscribe to Mindful Matters blog. Ask each entity for initial input and ongoing support, including leveraging their networks to help identify qualified people of color for particular positions.

Real Estate 111

Real Estate Community Employee Education 111

PR 20/20

JUNE 26, 2018

We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team. So why not take the extra time to document and really digest the subject matter as well? Keep a running knowledge document shared across the team. Crazy, right?)

Industry 58

Industry Insurance Insurance Resources 58

Beyond PR

MAY 8, 2018

If that hasn’t swayed you already, influencer marketing can also result in: New, original content creation: Influencers can create authentic content in the medium that resonates best with their audiences, such as blog posts. Influencers can be your brand’s ticket to: Local leverage.

Marketing 45

Marketing Trade Shows Local B2B 45

Practical Law Construction

AUGUST 24, 2022

This blog considers some of the key takeaways from that decision in further detail. The full background to the decision can be found in Tom and Amy’s blog. The Approved Document B (ADB) in force at the time was ADB 2002. Background summary.

Construction 96

Construction System Report Local 96

PR 20/20

SEPTEMBER 25, 2017

Also, check to see if there are any local parties or meet-ups scheduled around the event where you can hang out and network. After attending a conference, speaking event or listening in on a webinar, always document your favorite ideas. Who: Various leaders or members of local American Advertising Federation (AAF) chapters.

Conference 62

Conference Marketing Local Advertising 62

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level.

Google 90

Google SEO Trends Content Marketing 90