Solo PR Pro

AUGUST 18, 2015

If you couldn’t attend the conference in person, check out these summaries of sessions of particular interest to Solo PR Pros, which appeared on the FPRA blog : Solo Success Panel: Kellye Crane, Nate Long, Karen Swim and Ginger Broslat. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

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Conference Community Small Business Storytelling 40

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article).

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media.

Measurement 56

Measurement Storytelling Data Technology 56

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent.

Pinterest 40

Pinterest Mobile eBook Video 40

Beyond PR

APRIL 13, 2016

If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Lisa Gerber, Founder, Big Leap Creative. You will be able to find recaps for these and all conference sessions on the FPRA blog which is being updated with new posts several times per week. Her audience was treated to tips, tricks and tools on how to find more purpose and balance.

Conference 40

Conference Crisis Community Crisis Communications 40

ReimaginePR

JULY 25, 2016

Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. As someone who believes in the power of storytelling, this platform is high on my radar. Click Here. Social Media is Here to Stay. in visual form. Click To Tweet.

Social Media 120

Social Media Technology Pinterest How To 120

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Newsfile

JANUARY 24, 2024

Download the report! However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?” She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. You might not have bagfuls of millions to give away, but good, creative content will always attract an audience.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so.

Content Marketing 96

Content Marketing Marketing Storytelling Course 96

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative.

Case Study 111

Case Study Marketing Study Content Marketing 111

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. Blog posts, on the other hand, tend to be more visual. But, they do it in a way that looks and feels like a blog post. It links to another, more “fully-featured” blog post around the same topic at the bottom of each release. Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. In this guide, the Vice President of MultiVu Production and MultiVu Creative walks through scene-stealing and money-saving tips to ensure your message shines. “Good storytelling.” Time and money.

Video 40

Video How To Instagram Facebook 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ).

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. campaign=blog and something.com/page are not considered the same page. In one case, visits to one PR 20/20 blog post were 368% higher than what was reported by the first listing because Google Analytics recognized 75 different versions of the page.

Report 52

Report How To Marketing Analytics 52

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 4, 2016

Why: “People come to your blog looking for solutions to their external needs, so solving these is important … but if that’s all you do you’ll only ever go so far with building your blog.” PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. ” 2.

Banking 40

Banking Social Media Storytelling Training 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog.

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