Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Are you looking for good photos for your brand’s blog or social media posts?

Blogging 68

Blogging Education Resources Creativity 68

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). Producing great content is always easier said than done.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). 97% of respondents said video content and communication were useful after making a purchase. Read more: Is Video Worth the Cost in B2B Marketing?

B2B 118

B2B Marketing Survey Software 118

5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 20, 2017

To make a topic feel more relevant, content creators can add something that other people easily relate to — another person. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down. How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JANUARY 31, 2024

Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Consider the goals of your content marketing strategy. Ask yourself: what you want your audience to do when they consume your content? What’s your view on the wider market?

Infographics 60

Infographics Education Social Media Content Marketing 60

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . If your CEO used to be a CMO , they’ll likely have quite a bit of knowledge in this area, but not everyone is so lucky and you may need to take this as an opportunity to (respectfully) educate. Tell them that all PR is content , and content is made up of: Channels.

Communications 150

Communications How To Analytics Public Affairs 150

Rock the Status Quo

FEBRUARY 23, 2015

If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Just remember to make them educational, not just promotional! Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. It is a useful gift that also ensures the podcast is successful.

eBook 100

eBook Digital PR Handbook Content Marketing 100

PR 20/20

JULY 9, 2020

Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Unsure how? Using technology.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

APRIL 2, 2021

Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons. For one, blogging can help you improve your search engine rankings, and it can also provide your customers with informative information about your company or your industry.

Social Media 63

Social Media Media Mobile Infographics 63

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. To simply put it: Repurpose the content.

eBook 108

eBook Infographics Pinterest How To 108

Ishmael's Corner

MAY 10, 2015

Contrary to popular belief, content is not king. Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. As discussed in previous posts, most B2B content falls into the dreadful content bucket. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

JANUARY 29, 2019

Once you have a target keyword list nailed down, you’re ready to take further steps and seed those keywords into your content. We also have a content audit tool that provides recommendations for infusing the right SEO strategy into your content program. We use social shares, number of keywords, backlinks, and more.

Brand 111

Brand Branding How To SEO 111

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

JANUARY 17, 2019

Attendees get a taste of your personality, while being educated on a topic of interest, and have the chance to ask questions. These results can be used for a press release, infographic, social media post and media relations outreach. Facts and figures are generally well-received and can support your company’s position.

Leadership 81

Leadership Survey Education Exercises 81

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. Infographic via Deposit Photos.

Video 57

Video Marketing Mobile YouTube 57

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57