5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Want more blogs like this? Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

Survey 158

Survey Retail Consumer Agency 158

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Retail Measurement 284

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein.

Trends 78

Trends Consumer Retail System 78

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

JUNE 26, 2023

Other brands can also benefit, not just retailers. Unless a company is strictly seasonal outside of winter, consumers will still require services. It’s time to grab the attention of consumers and put on a show for the upcoming holidays, regardless of the industry.

Brand 78

Brand Branding Retail Strategy 78

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. The post How Indie Beauty Brands Can Grow with Cult Followings appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Retail Instagram 78

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

5W PR

NOVEMBER 23, 2020

Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88

Retail Mobile Study Web 88

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Mindful Marketing

MARCH 12, 2023

Most recently, inflation has caused many consumers to monitor more carefully their discretionary spending. In free markets, businesses decide what they want to sell, and consumers choose what they want to purchase. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Consumer 88

Consumer Retail Sports Creativity 88

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views.

Wireless 62

Wireless Retail B2C Instagram 62

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. A few years later, the health and beauty retailer Superdrug decided to use a similar idea in a marketing campaign by examining women’s body standards from different countries around the world.

Company 88

Company Strategy Viral Data 88

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

The Resolution Blog

JULY 9, 2018

Can it be turned into a blog? Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. It has a big impact in the retailers decisions. Can it be shared in a newsletter? It’s a snowball effect?

Retail 168

Retail Internal International Twitter 168

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. So where can you turn to gain the insights you need?

Brand 120

Brand Branding Retail Consumer 120

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers.

Trends 62

Trends Marketing Comparison Retail 62

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. Blog about it. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities.

Ethics 141

Ethics Retail Instagram Twitter 141

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. Media support also shows retail partners you will help drive their business.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. But there’s a huge difference between short-term and long-term ROI.

B2B 77

B2B Trends Strategy Marketing 77

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. Apple-watchers noted that the decision was apparently sudden, because retail packaging for the second-generation AirPods feature an image of the AirPower mat. But 2019 has so far been a rough year for the world’s most valuable brand.

Wireless 156

Wireless Privacy Engineering Reputation 156

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. For instance, since people are more likely to read long-form content on Facebook, it is advisable to post product news and links to blogs there, whereas Instagram should be for the rich visuals and Twitter for quick-witted content.

Fashion 74

Fashion Social Media Brand Branding 74

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption.

Reputation 62

Reputation B2C Ethics Trends 62

Mindful Marketing

MAY 3, 2019

The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment? Is the world’s largest retailer intentionally trying to displace workers with disabilities?

Retail 81

Retail Banking Employee Company 81

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: 1: Leaning into the Power of PR .

Marketing 62

Marketing Retail Consumer Trends 62

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

Konnect Agency

JANUARY 7, 2021

As we focus on our business, the goal is clear; to continue to adapt our approach and service offerings to help our brand partners rethink business models, reach consumers in new ways, and help build lasting brand legacies. For a goal or stated intent to work, you have to be clear and then take deliberate and meaningful action.

Retail 52

Retail Consumer Meeting Agency 52