Buzzstream

DECEMBER 5, 2023

You don’t want to be the company that sends those spammy link requests, do you?) Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Should I pitch to everyone in my database? Tailor your pitch to the blogger.

Infographics 62

Infographics Pitching Writing Blogging 62

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 133

Examples Software Pitching Tools 133

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 103

Resources Analysis Infographics Examples 103

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. This includes the evolution of the traditional infographic. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

PR Fuel

OCTOBER 16, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 52

Infographics SEO Writing Pitching 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. Whatever the outcome, it’s likely to yield fascinating material for content.

Storytelling 149

Storytelling Data Survey Financial 149

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Instagram 147

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

SEPTEMBER 14, 2019

61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 2) What reporters want from PR pitches. “My

Survey 77

Survey Media Relations Report Media 77

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation.

How To 98

How To Ethics SEO Guidelines 98

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Want to learn more ways to build relationships with influencers? Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Shift Communications

SEPTEMBER 18, 2017

We help connect our companies with audiences who matter most to the company, from investors to activists to customers. Let’s take the organic traffic from my personal blog as an example. I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. For example, fraudsters will buy stock in a company traded on pink sheets.

Software 94

Software Banking Technology Data 94

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Then there are some other overarching issues such as how companies keep up with demand, how they overcome disruptions, what kinds of technologies they are implementing and why and what they are doing to product people, product and plant. Landis Communications Inc.’s Understand the brand first.

Meeting 69

Meeting Media B2B Transportation 69

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog? Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. The Denny’s Press Release “Accident” Last week the company issued a press release about new breakfast plate. This was, of course, a very embarrassing.

Creativity 60

Creativity Infographics B2B Corporate 60

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. The company said it expects revenue in the range of $190 million to $192 million for the fiscal second quarter,” according to the Associated Press. Here we go….

Software 103

Software Reddit Marketing Survey 103