Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 98

Meeting Writing Pitching Case Study 98

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Page Society in preparation for a book on PR ethics.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., How do you decide on updates to the book, and how frequently do you amend the online version?

Guidelines 153

Guidelines Writing Social Media Newspapers 153

The Hoffman Agency

MARCH 9, 2021

I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter. From then on, I voraciously devoured every book that came my way and frequently turned down an invite to the beach in favor of reading a good book.

Storytelling 69

Storytelling Internal International Journalism 69

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Lepore writes, “Businesses have regulations, compliance departments, and inspections. But the most far-reaching recent example is that of Susan Fowler.

Corporate 156

Corporate Reputation Policies Employee 156

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S., If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Nothing makes me want to write more than hearing somebody learned something from one of my posts. That’s nothing short of awesome in my book. Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

SEPTEMBER 11, 2017

Baruch Lev, a pre-eminent IR scholar at New York University, writes in his book, Winning Investors Over , “Investors have limited attention, so content that gets good earned media will attract more investor attention.” So what do journalists have to do with that? A lot, actually. That’s right.

Banking 192

Banking Newspapers Study Company 192

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

The Hoffman Agency

NOVEMBER 28, 2022

I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. The post Flying into PR appeared first on "What's HAppening" Blog.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”.

Media 108

Media SEO Analytics Analysis 108

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Gini Dietrich. ginidietrich. Until next time!

Twitter 77

Twitter Radio Social Media Print 77

The Hoffman Agency

AUGUST 23, 2022

I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. I continued writing stories, but castles and princesses quickly became congressmen and protests. The Middle. Skip over a few chapters, and I was a public relations major and soon-to-be University of Oregon graduate.

Storytelling 36

Storytelling Community Industry Transportation 36

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

PRSay

JUNE 28, 2018

Read books. When you wake up, grab a cup of coffee or a glass of water and write down at least 10 ideas that come into your head. They might be work ideas, career ideas, insights, observations, questions to address later in the day, dreams, people you’d like to meet with or books you’d like to read. Watch movies. Talk to people.

Exercises 101

Exercises Creativity Radio Resources 101

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Favorite book?

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. Irrelevant products and services.

Pitching 138

Pitching Report Writing Energy 138

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Karen Freberg

AUGUST 15, 2017

Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? However, I do have a list of recommended books I do share with my colleagues and students. If you are teaching a social media campaigns class, this book is really good. What about articles and resources?

Social Media 69

Social Media Media Resources Education 69

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. And do you read books? Long Live Print”! Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

PR Conversations

JULY 3, 2014

I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. His book chronicles the work of those who toil quietly in the trenches. Can we learn something from Zweig’s book? By Bob Geller.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Cision

APRIL 28, 2016

How will your background in journalism give you an edge in this role? A journalism background – meaning the real shoe-leather, digging dirt kind of reporting – is essential whether you’re writing a news story, crafting a media message or coming up with a marketing plan. The best journalists aren’t always the best writers.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Communications Conversations

MARCH 6, 2018

Journalists already know how to write content that is compelling and interesting in a short, concise way. They can do it without grammatical, spelling or other writing errors. They are used to being handed a pile of information and being asked to first make sense of it and then write something intelligent about it.

Social Media 102

Social Media Media Corporate Resources 102

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Be genuine… and be nice. Assert yourself. Do your research.

Writing 120

Writing Social Media Community Course 120

The Hoffman Agency

NOVEMBER 14, 2019

As cold weather settles in, my fellow Hoffmanites and I are cozying up with our favorite books. Here at Hoffman, we’re always digging out the most compelling stories, so I knew my colleagues would have the best book recommendations for my fall reading list. Bad Blood, by John Carreyrou.

Storytelling 28

Storytelling Education Television Government 28

Communications Conversations

AUGUST 24, 2015

Damn, that sounds really old writing that down. And although I know this is a PR/marketing blog, I thought I’d share these ideas with you. 3–Re-start my journal. I was picking through our bedroom recently and stumbled on a journal I had kept during the time right around our wedding. Today’s my birthday.

Journalism 60

Journalism YouTube Writing Course 60

Beyond PR

APRIL 18, 2016

This week’s highlights include Mashable’s new chief content officer, Travel + Leisure’s new publisher, and reviews of four travel abroad blogs you should be reading. Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. Worth area.

Travel 40

Travel Media Sports Journalism 40

Beyond PR

APRIL 4, 2016

This week’s highlights include a new managing editor at The New Yorker, an executive editor promotion at National Geographic Magazine, and reviews of four real estate blogs you should be reading. Her previous editorial experience includes The New York Review of Books and Granta Magazine, a literary magazine based in the UK.

Real Estate 40

Real Estate Media Insurance Insurance 40

Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. The number of journalists who both understand “deep tech” and can write about it for people who don’t have Ph.D.’s In the meantime, she started blogging with her first post titled, “ Wait. I’m sorry to see Gigaom go under.

Media 60

Media Construction Newspapers Technology 60

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Scripps School of Journalism spring quarter of my junior year. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer.

Education 52

Education Marketing Conference Agriculture 52