Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. So don’t expect to jot off a quick blog article and have it be good. Write an e-book (a great way to get email signups).

Writing 120

Writing Viral Infographics Blogging 120

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Automated coverage book. Notified added “coverage books” to its product suite.

Software 93

Software Banking Technology Data 93

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Also diversify the types of posts you write. White papers & E-books.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Education 100

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. Write Guest Posts Guest posting sites are a dime a dozen.

How To 71

How To SEO Google Examples 71

Frederik Vincx

FEBRUARY 16, 2016

Suppose you have been tasked with creating an e-book to market a company. After several weeks of writing, design, and revisions, an e-book is published. In week 2, the team writes blog posts about the content of the most popular updates. This post originally appeared on the Spin Sucks blog. Time passes. .

Software 60

Software Measurement Infographics Meeting 60

Flack's Revenge

MARCH 4, 2015

In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Blog early for links, on the weekend for comments. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Multiple sources add information over social media, blogs, and videos as the news story is happening. Books, newspapers, and documentaries. That blog post you just read could be edited and revised several times over.

Journalism 65

Journalism Newspapers Web Data 65

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Cosmopolitan. Marie Claire. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Stuart Bruce

DECEMBER 14, 2015

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. Rather than summarise it in a blog post I’d recommend you pop over to Frederik’s site and take a look for yourself. He’s also helpfully summarised it in this infographic. A multi-talented individual indeed.

Infographics 60

Infographics eBook Conference Training 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. This mandate should give select frontline staff the freedom and flexibility to write a blog post or send a media alert when the time is right. –John.

Television 40

Television Corporate Infographics Radio 40

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Make sure you put pen to paper and write down your content marketing strategy! market its recent content offer of a customer journey infographic. But, the NTC's content marketing campaign produced more than 190 e-book downloads! Sharing (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Maybe you have some great things to say yourself, but you’re just not able to connect with your audience—and now you’re losing them,” writes Sujan Patel as he shares tips that will “make any story a story worth sharing.” A Visual Guide to Telling Compelling Stories for Your Brand [Infographic].

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. Video, photos, infographics and the like are necessary in a mobile and digital world. Read forums and blogs related to the visual media that you’re interested in.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Internal International 48

Beyond PR

AUGUST 12, 2016

A white paper can easily be split up into blog articles and social media posts to give it more momentum. But, they should not be the sole focus of your writing. Use images to break up text in blog posts and design unique graphics for social media channels. What value do you provide? Content should go beyond a sales pitch.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Content output: 1-2 blog posts per week and 1 report or e-book per year. He has also published three e-books and sells a line of Nerd Fitness activewear.

Content Marketing 111

Content Marketing Company Strategy How To 111

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. Rise of marketing ops. “In

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. To that end, in this earnings release, the company said, “Cross-sell bookings of software, distribution and insights in the US increased 8.4% Here we go….

Software 103

Software Reddit Marketing Survey 103

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? In the fifties, Toyota wrote the book on production systems and continuous improvement. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post?

How To 60

How To Software System Employee 60

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Buzzstream

FEBRUARY 1, 2018

Professional Street Fighter player, Daigo Umehara, wrote a book called The Will to Keep Winning. To illustrate it in another way, “A Master will do the things that normally work, and they normally work,” as a quote from the book states it. For example, some link types could be guest post, infographic, or resource page.

Data 67

Data How To Analysis Comparison 67

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. Social Media Blogging On the Road Pinterest' Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Is Taylor really composing every tweet, writing every post and personally popping each image online? Taylor Swift’s fan base?

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115