Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. White papers & E-books. Infographics. Infographics , which visually interpret data, appeal to visual learners.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Internal International 48

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Write an e-book (a great way to get email signups). Love What You Write. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Education 100

Stuart Bruce

DECEMBER 14, 2015

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. He’s also helpfully summarised it in this infographic. I’m rather impressed that not only did he write the guide, he also did the illustrations himself. In 2015 we saw some great initiatives to help modernise public relations practice.

Infographics 60

Infographics eBook Conference Training 60

Buzzstream

JANUARY 17, 2018

According to Yaro Starak , founder of Entrepreneur-Journey, revealed that books were a key door opener to a lot of exposure for him. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic?

eBook 108

eBook Infographics Pinterest How To 108

Solo PR Pro

JUNE 11, 2019

“United Airlines, which dominated headlines when a man was dragged off an over-booked flight, only took a 2.5 If not, or if you are seeking resources to begin, start with the following infographic shared with us from newsexposure.com : Top Tips For Handling A PR Crisis from News Exposure. Photo by Jametlene Reskp on Unsplash.

Crisis 62

Crisis Airlines Infographics Crisis Communications 62

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. Gated Content Doesn’t Go Viral. Photos: Instagram.com/frankstrong .

Viral 117

Viral Infographics Web Content Marketing 117

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Automated coverage book. Notified added “coverage books” to its product suite. Business Wire traces the use of infographics in earnings announcements back to comic books.

Software 93

Software Banking Technology Data 93

The Proactive Report

JUNE 15, 2016

Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. Read my book SMART News: how to write branded content that gets found in search and shared on social media.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Flack's Revenge

MARCH 4, 2015

In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Frederik Vincx

FEBRUARY 16, 2016

Suppose you have been tasked with creating an e-book to market a company. After several weeks of writing, design, and revisions, an e-book is published. In week 2, the team writes blog posts about the content of the most popular updates. Furthermore, individuals can’t hide but must demonstrate their value to the project.

Software 60

Software Measurement Infographics Meeting 60

Sword and the Script

JULY 2, 2016

Search is an explicit expression of need or want,” according to Lee Odden in his book Optimize. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. It’s a “flawed theory” writes Andrew Hutchinson in this piece for Social Media Today.

Marketing 65

Marketing Viral Survey Infographics 65

PR Fuel

APRIL 15, 2018

Set aside a specific time each week to brainstorm, write, create, and edit your marketing material. Templates —Instead of recreating a post, an email, or an infographic every time that you need one, create a template. Are you an early riser or do you write better in the late afternoon? If you are writing, focus on your writing.

Marketing 41

Marketing Infographics Writing Energy 41

Sword and the Script

MAY 5, 2020

That’s important because the producers are generally responsible for putting together stories and booking interviews. Images and infographics are an excellent way to provide context to your news story. The company says its broadcast database contains contact details for segment and show producers, in addition to anchors and hosts.

Pitching 85

Pitching Survey System Technology 85

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Maybe you have some great things to say yourself, but you’re just not able to connect with your audience—and now you’re losing them,” writes Sujan Patel as he shares tips that will “make any story a story worth sharing.” A Visual Guide to Telling Compelling Stories for Your Brand [Infographic].

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Cosmopolitan. Marie Claire. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 106

Software Reddit Marketing Survey 106

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. He’s also an inspiring storyteller and author.

Tools 69

Tools Insurance Insurance Handbook 69

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Books, newspapers, and documentaries. They don't need to go to the store to buy a book or a newspaper anymore. They're no longer the runaway experts in the fields they write in. Journalism In The Age of the Open Web.

Journalism 65

Journalism Newspapers Web Data 65

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. So, take them as such.

How To 71

How To SEO Google Examples 71

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News. These tools are the modern equivalent of the little black book.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing).

Engineering 120

Engineering Creativity Community Google 120

MaccaPR

OCTOBER 5, 2015

Make sure you put pen to paper and write down your content marketing strategy! Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PRSay

MAY 18, 2016

If they visualized the data in a chart or infographic. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Stacey is frequently quoted in online publications as well as published books, including several college textbooks. What would be even better?

Data 106

Data Meeting Measurement Guidelines 106

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. As you may have inferred, learning about strategy is more than reading a book or a blog post; it takes time and experience in your field.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Before you kick off your campaign, think through all the graphic requirements, including promotional elements so that you set design parameters and write copy with them in mind. .

Brand 40

Brand Branding Product Launch Guidelines 40

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. Be snackable. Consumers love short and punchy. Batch Content.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Beyond PR

JUNE 16, 2016

And you don’t want audiences putting down your book halfway through the plot. The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. Press releases are more than just words on a page.

Infographics 40

Infographics Writing Storytelling Video 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). One of the few who really writes a lot anymore across the social web. Are they an author trying to sell a book (automatic skip for me–in most cases)? But, does that drive everything he writes about? Was this really written in 2015? Research the author.

Social Media 60

Social Media Blogging How To Media 60

Beyond PR

AUGUST 12, 2016

But, they should not be the sole focus of your writing. Or take the most important statistics from your research to build an infographic. She’s a dancer, avid concert-goer, foreign language nerd and book worm. Use a success story to explore the benefits of getting involved or the impact a new member can have on others.

Strategy 40

Strategy Content Marketing Infographics Meeting 40