Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Reports from the JOTW Communications Survey in 2019 and 2018. Here’s that link again: [link].

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. Here again, it was publicly traded, until March 2019, when news leaked that Cision was looking a buyer.

Software 175

Software SEO Company Tools 175

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” Most content management systems (CMS) will give you a simple way to adjust these headline tags.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Photo courtesy of Pexels. By Robin Carr, LCI. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Communications Conversations

JANUARY 18, 2019

It’s already tough enough for brands to convince existing influencer partners to use the #ad and #spon hash tags at the top of their posts. As optimistic as I am about influencer marketing in 2019, this could prove to be a big challenge for brands. Now, we have to deal with fake #sponcon? And it’s pretty darn scary.

Marketing 92

Marketing Instagram Brand Branding 92

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November.

Software 101

Software Analysis Data Tools 101

Sword and the Script

AUGUST 4, 2020

The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JUNE 4, 2022

If you’d like to see the results of previous surveys, you can find them on SlideShare: 2018 edition , 2019 edition , 2020 edition and 2021 edition. And you can find 30 or so blog posts I’ve written about the survey results over the years all neatly categorized under the blog tag JOTW.

Survey 78

Survey Public Affairs Government Community 78

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. Metadata is comprised of the following elements, showing the impact quality content will have on yielding favorable search results: Title Tag. The Basics.

Engineering 45

Engineering SEO Google Web 45

Sword and the Script

MAY 4, 2021

The price tag was $17.8 This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Give our services a try. Meltwater acquires social media influencer platform. million in cash and earn-out – which represents 1.4 times Klear’s revenue in 2020.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

The Resolution Blog

JUNE 7, 2019

without the high price tag of audience surveys and man-hours needed to analyse every comment. If we enter “new balance pub” as a search term in the UK version of Google Trends, we can instantly see that there has been an increase in searches for “new balance pub” since The Runaway campaign was released in early 2019.

Measurement 120

Measurement Analytics Google Trends 120

PR 20/20

FEBRUARY 19, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. For that reason, the data given to the machine in this type of machine learning is usually not organized, tagged or classified in any way. The Marketing AI Institute was created and is powered by PR 20/20. What Is Deep Learning?

Marketing 47

Marketing Data System Conference 47

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. Not in 2019. And sure, one is the CEO of a huge company and has 1.2M Next, look at the KIND of content she posts.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

NOVEMBER 5, 2019

Project works with the Meltwater mobile app, which, “which now allows for instant notification and ad-hoc searching and analysis, as well as the ability to access all of the content from saved searches and tags in the desktop application.”. One was TrendKite, which was acquired by Cision in January 2019. GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. Articles, blog posts and content picks. However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. When you create your contest, remember to specify rules like the contestants tagging your organization’s handle and using the contest’s hashtag. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy.

Social Media 62

Social Media Video How To Media 62

Prohibition

FEBRUARY 27, 2020

A recent survey found that in 2019, 80% of marketers said they find influencer marketing effective and 71% said they rate the quality of customers and traffic from influencer marketing as better than other marketing sources. A post shared by Lydia (@lydiamillen) on Dec 11, 2019 at 3:31am PST. AveenoAmbassador #WellnessPioneer.

Fashion 96

Fashion Instagram Travel Marketing 96

PR 20/20

MAY 8, 2019

MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

SEPTEMBER 3, 2019

All of these posts are neatly organized under a tag called PR Tech Sum. 4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Cision announced its earnings for the second quarter of 2019 in early August. Cision had a better first quarter in 2019 growing both revenue and profit. Where does the time go?

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

MARCH 5, 2019

If your company publishes four blog posts a month, you want them to pick two to share on social media, including in their newsletter or mention in their own writing, for example. Analyst relations is a good cost comparison too – look at the price tag (and limitations) of bringing an analyst from a large firm in for webinar, for example.

Survey 60

Survey Trends Marketing B2B 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.

YouTube 60

YouTube Brand Branding Analytics 60

PR 20/20

MARCH 6, 2020

The algorithms those platforms use to recommend a tag, show, or song all rely on AI. In addition to consulting services, the institute and PR 20/20 also offered a first-of-its-kind conference in July 2019 focusing solely on AI in marketing. “And then being able to make predictions at superhuman levels.”.

Ethics 52

Ethics Conference Technology Employee 52

PR in High Definition

MARCH 4, 2019

With a £1,977 price tag, it’s likely that we won’t see many of these being used on the daily commute any time soon. Of course, the phone comes with a host of new features that you would expect with any smartphone in 2019 but as with any new technology, there is a hefty cost – £849 to be exact. We’ll have to wait and see.

Mobile 48

Mobile Technology Wireless Travel 48

Sword and the Script

APRIL 2, 2019

But that’s a talent supply issue for a different blog post. According to my reading of the 2019 Report on the State of the Legal Market , by the Center on Ethics and the Legal Profession at Georgetown Law and the Thomson Reuters Legal Executive Institute – an industry benchmark – some firms are doing better than others.

Agency 92

Agency Trends Marketing Survey 92

Buzzstream

FEBRUARY 3, 2021

For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic. We’ve all seen these methods utilised when scrolling through Facebook or Twitter, that lead us to tagging our friends or sharing the article.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JUNE 11, 2020

” To gauge the immediate impact on content creation, we pulled the stories created by our clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

” To gauge the immediate impact on content creation, we pulled the stories created by our clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2021

In 2019, when we launched the Remote Tools newsletter, we had multiple CTAs on the website to gather users’ details. You can help yourself early on by taking care of on-page ranking factors like title tags and meta descriptions. Last year, we conducted some new keyword research on our blog. Focus on SEO from day 1.

Marketing 106

Marketing SEO Reddit Viral 106