Awario

AUGUST 19, 2020

In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way.

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Blogging 155

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. Can you imagine? workforce by 2020.

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Social Media Media Interviews Instagram 177

Cision

NOVEMBER 8, 2015

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. Q: Is there any community out there just for social media tools?

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Viral Nonprofit Software Social Media 120

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. No, not in any major way.

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Blogging Ethics Social Media Privacy 239

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Profile-centric social networks. Get the LiSTEN e-book today!

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Pinterest Privacy LinkedIn Instagram 120

Onclusive

FEBRUARY 15, 2024

This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Through this list, we’ll help you distinguish what must-have features you need in a social listening platform.

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Trends Marketing Analysis Leadership 195

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. So often, we don’t listen, we wait to respond, and I am quite guilty of this. And this doesn’t stop in my own personal sphere — I don’t have to know someone personally to attempt to simply listen.

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Blogging Ethics Leadership Course 213

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

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Customer Service Social Media Analysis Data 120

Onclusive

DECEMBER 6, 2021

This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Don’t miss out on social listening.

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Media Comparison Software Enterprise 370

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. Social listening can be automated through individual platforms and software solutions, but only if you’ve taken time to put that monitoring in place.

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Software Google Reputation Social Media 100

Awario

FEBRUARY 18, 2021

They post on social media, leave comments on videos and forums, and write blog posts. Every day millions of people share their opinions, thoughts, and feelings online.

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Analysis Marketing Video Data 78

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

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Social Media Leadership LinkedIn Corporate 380

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. And I’m so glad I did.

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Blogging Analytics Meeting Writing 133

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Getting to ROI through business impact measurement.

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How To Software Media Analytics 397

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Listening data are still keyword driven.

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Social Media Media Google Tools 81

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Social factors. What is PESTLE analysis? Political factors.

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Analysis Tools Policies Reputation 370

Stephen Waddington

MARCH 19, 2019

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. Rachael Gordon Thanks to everyone who has joined us on a blogging journey.

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Blogging How To LinkedIn Writing 84

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential.

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Social Media How To Case Study Media 40

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to

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SEO Measurement Television Google 129

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Why are they listening to you? Click Here.

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Blogging How To Infographics Writing 120

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences.

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Strategy Survey Automotive Data 418

Cision

FEBRUARY 26, 2021

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.

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Marketing Consumer Company Blogging 368

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers, no one is listening and nothing will come as a result – no leads, no traffic. Don’t let your blog fall into the cobwebs of your website. Your readers are already on your website to read the blog.

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Blogging How To SEO Analytics 161

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

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Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Research shows that there are more than 750 million podcasts and that 22% of Americans over age 12 have listened to a podcast in the past week. Invite Listener Questions. Now is the perfect time to begin. Welcome Comments.

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Community Nonprofit Conference Social Media 206

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When. Acknowledge the Situation.

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Crisis Communications Crisis Communications Employee 325

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

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Training Media Training Reputation Crisis Communications 370

Cision

JUNE 1, 2021

Cision’s long-time leadership in media intelligence meets Brandwatch’s AI and machine learning technology and deep social listening.

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Leadership Meeting Technology Media 296

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. This means that pitching must start with the right data and end with measurement.

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Pitching Data Privacy Writing 370

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out. What keeps them up at night?

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Measurement Guidelines Data Education 368

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). Why have social media and digital marketers been so resistant to social and online audio content so far?

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Brand Branding LinkedIn Twitter 113

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. No matter the subject, you want your podcast to inform and entertain your listeners with catchy and engaging topics to keep them wanting more. Be sure to follow up with them on when the episode will be available to listeners.

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Social Media Film Construction Television 268

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Social media engagement and consumer behavior Social media engagement represents the number of likes, shares, comments, re-tweets, re-pins, and other social media interactions that a media article receives on a social network.

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Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Social media engagement and consumer behavior. While the data above suggest you should certainly request it, the presence of a backlink in your earned media content remains within the author’s and publication’s control.

Consumer 195

Consumer Brand Branding Media 195

Stephen Waddington

MAY 2, 2018

The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation. I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model. I’m a long-time fan of Iliyana’s blog.

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Blogging Agency Meeting Web 61

5W PR

FEBRUARY 26, 2024

Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special. Curated recommendations, tailored tutorials, and insider tips based on their purchase history and preferences are all effective tactics because that’s a conversation they’ll listen to.

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Strategy Brand Branding Product Launch 78