Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

APRIL 13, 2021

TF: [To a child]: Natural language processing is about teaching computers and robots to understand the language of the humans so that they can help us do things without having to type, touch a screen, or use a mouse. An expert at Meltwater says natural language processing (NLP) is getting better at. Sometimes bad words can mean good things.

Analysis 78

Analysis Marketing Engineering Data 78

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you.

Automotive 76

Automotive Mobile Technology Transportation 76

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? Deception has been part of human history since the serpent misled Adam and Eve. These forgeries are fairly easy to spot, but others can be much more challenging.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Competition for attention and business has never been fiercer…ever. ” The reply.

How To 198

How To Real Estate Web Case Study 198

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Using this distinction, intelligence is difficult to improve. List of Logical Fallacies and Biases As humans, we often fall for the tricks our own psychology plays on us. Clear thinking.

eBook 52

eBook Analysis System Data 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. Did you miss the series? No problem.

Marketing 53

Marketing Conference Technology Interviews 53

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry.

Transportation 99

Transportation Meeting Newspapers Media 99

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A New Intelligence. “At

Ethics 52

Ethics Conference Technology Employee 52

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Yet social engagement presents both opportunities and risks for the top guy. Yet social engagement presents both opportunities and risks for the top guy. Are Social CEOs More Successful? Above all, it helps create a more accessible and authentic image for a C-level leader and the business s/he represents.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Purpose is something you’ll be hearing a lot more of in 2019. Society is demanding that companies, both public and private, serve a social purpose. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 Its market cap is $14.3 The approach has served the company well. billion, as of Oct. billion, as of Oct.

How To 59

How To Marketing Enterprise Data 59

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

NOVEMBER 10, 2017

More than 1.3 billion people use Messenger so inevitably the market got hot. What is new is the resource that Facebook is investing in the market. It coincides with the growing sophistication of software or so-called artificial intelligence (AI). There’s a fast growing market of developers and tools. One-way AI.

Tools 79

Tools Publicity Software Transportation 79

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Stagwell has experience supporting other similar software companies including the influencer marketing platform Koalifyed.

Software 85

Software Media Relations Pitching Media 85

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. And then there are areas of practice that have moved more rapidly. I’ve explored these issues, and more, in this essay. It’s a work in progress.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Which makes it more important than ever to ask the question. Neural networks push the envelope of how well machines learn without human intervention.

Marketing 41

Marketing System Technology Google 41

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

MAY 23, 2018

Today 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The market for tools in PR is exploding. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. And after growing more than 300% last year, Crayon announced this week that it raised $6M in Series A funding.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

Doctor Spin

NOVEMBER 17, 2023

It’s about discipline, perseverance, and the willingness to undertake hard tasks for future gain. Sometimes, a rough estimate is more useful than a precise but potentially misleading figure. 1 Charlie Munger. 2023, October 29). In Wikipedia. Occam’s Razor —This principle suggests that the simplest explanation is usually correct.

How To 52

How To eBook Wikipedia Viral 52

PR in High Definition

JULY 24, 2018

However, new research from the Chartered Institute of Public Relations (CIPR) suggests robots will increasingly learn PR skills currently completed by humans. However, new research from the Chartered Institute of Public Relations (CIPR) suggests robots will increasingly learn PR skills currently completed by humans.

Analysis 48

Analysis Tools Data Exercises 48

Sword and the Script

OCTOBER 15, 2016

He’s an icon, which by definition requires both success and admiration. Mr. Ogilvy is one of mine and his 1992 interview is included below and the inspiration behind the theme of “icon” for this week’s three Unscripted Marketing links, which follow below. The sleeve was long since gone, but otherwise, the book was in fine condition.

Advertising 60

Advertising Advertising Print Interviews 60

Mindful Marketing

MAY 10, 2016

There are multitudes of twitter chats, blog posts and speakers claiming to help you create scorecards, monitor your media more intelligently, measure the impact of your social media, and become a “measurement ninja.” In PR circles today, measurement and analytics are all the rage – at least at a conversational level.

Analytics 50

Analytics Tools Case Study Measurement 50

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Competition for attention and business has never been fiercer…ever. This Is Happening Everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Measurement 56

Measurement Storytelling Data Technology 56

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. Helmuth von Moltke.

Strategy 40

Strategy Marketing Energy Training 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

APRIL 21, 2016

I have long been a believer that “language shapes consciousness,” primarily in regards to deliberate words chosen, particularly when reasonable, more-inclusive and dynamic terms exist. Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners.

Employee 40

Employee Internal International Corporate 40