Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. Let’s hone in on more recent years, however. Sure, this data is useful for academic reasons, but the impact of what you can take away is much more significant. The human experience is a varied, nuanced mysterious avenue to explore.

Blogging 213

Blogging Ethics Leadership Course 213

Business Wire

JUNE 25, 2020

Humans are actively avoiding marketing and advertising content being pumped out, in search of a more authentic story. Yet most companies have not figured out how to connect authentically with audiences through this medium. Content is being created for one audience but utilized as the supplement for others. And this disconnect shows.

How To 349

How To Blogging Advertising Advertising 349

Presspage

DECEMBER 8, 2023

For instance, one customer had 94 tags added to one single contact, which was much more than we had anticipated and tested for. We also added more caching and we came up with a supporting UX that clearly shows what’s going on, to make the waiting less painful. and then processed the right way.

Blogging 78

Blogging How To System Data 78

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. It can serve as a strong foundation for the creativity and individuality that human writing creates.

Blogging 62

Blogging Technology Writing Customer Service 62

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Ask how often and in which ways the database is being updated — we have found that human curation is important here, too.

Measurement 370

Measurement How To Analysis Data 370

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Barokas

JUNE 22, 2017

So, in the spirit of giving a s**t – about our clients, each other, and improving our communities – the Denver team spent last Friday volunteering at Habitat for Humanity. Not only was volunteering a great team-bonding activity, but through partnering with Habitat for Humanity we were able to directly be a part of improving our community.

Community 79

Community Course Groups Tools 79

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. See where it leads.

Blogging 133

Blogging Analytics Meeting Writing 133

Institute for Public Relations

NOVEMBER 2, 2023

There is no excerpt because this is a protected post.

Employee 52

Employee Creativity Technology Industry 52

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. We’ve explored imaginative ways to frame narratives, take advantage of new social channels, ride the waves of change in tech PR, and more. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. This happens a lot and it seems to be happening more. Somebody said something sometime.

Blogging 95

Blogging Company Journalism Study 95

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. Making things even more difficult is the possibility that your audience isn’t even aware of you yet. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Click Here.

Blogging 120

Blogging How To Infographics Writing 120

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. In addition to applying cutting-edge artificial intelligence (AI), the highest-rated databases are curated and verified by humans.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Ask how often and in which ways the database is being updated — we have found that human curation is important here, too.

Measurement 195

Measurement How To Analysis Data 195

Remote PR Jobs

NOVEMBER 8, 2022

Whether you are trying to drum up more customers or build partnerships, having an already aware audience is a great starting point. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out.

Measurement 368

Measurement Guidelines Data Education 368

5W PR

APRIL 22, 2024

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. The impact of positive media coverage and giving the brand a human touch Positive media coverage can greatly enhance a brand’s credibility. The fintech sector is rapidly changing the game.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

But the latest iteration promises much more. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. I’ve run into many of the same limitations I found with that experimental blog post with that kind of content. Can ChatGPT make our job easier?

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

APRIL 18, 2023

” Public image and reputation are close, and in both cases the goal is a more positive one. But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.”

Reputation 333

Reputation Crisis Customer Service B2B 333

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. By harnessing the power of influencers, B2B brands can humanize their marketing efforts, amplify their message, and forge meaningful connections with their target audience.

B2B 93

B2B Marketing Measurement Social Media 93

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. As such, it can potentially help you structure more effective and efficient public relations campaigns. The human element in PR is invaluable. This is what sets humans apart from machines.

Publicity 100

Publicity Ethics Analysis Data 100

Stern + Associates

FEBRUARY 1, 2024

We know from research done in Europe that when refugees are perceived to make an economic contribution, they’re more likely to be welcomed by receiving populations. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity.

Technology 111

Technology Policies Government Community 111

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Doctor Spin

DECEMBER 4, 2023

“The medium is the message” doesn’t imply that content or substance lacks importance, only that the medium in which messages are sent will significantly impact humanity. McLuhan proposed that introducing a new medium will impact humanity significantly more than anything subsequently transmitted through that medium.

Wikipedia 52

Wikipedia eBook Television Newspapers 52

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

More specifically, I wanted to be a sportswriter. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products.

Writing 294

Writing Journalism Pitching Guidelines 294

5W PR

FEBRUARY 12, 2024

This is a potent toolbox for boosting a brand’s digital visibility in ways that feel genuine, engaging, and even human. PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

NewsWhip

AUGUST 17, 2023

The rise of AI means we need to worry even less about the amount of coverage our organizations receive, and more about the quality of that coverage, and how much it moves readers. Infinite coverage, finite eyeballs Our focus should be less on infinite coverage, and more on finite eyeballs (admittedly, also a fantastic name for a punk band).

Product Launch 78

Product Launch Print Measurement Consumer 78

Flack's Revenge

FEBRUARY 1, 2023

But the PR and media worlds may be facing more imminent threats than being replaced by AI bots. More fake news will further erode trust in media, and make the PR job harder. More fake news will further erode trust in media, and make the PR job harder. In other words, it can generate inaccurate information at scale.

Pitching 168

Pitching Writing Creativity Tools 168

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. Forty-six percent use the platform – more than the 33% who use LinkedIn. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Newsfile

JANUARY 30, 2024

Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function…What’s more, 40 percent of respondents say their organizations will increase their investment in AI overall because of advances in gen AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. AI cannot be successful without a human touch It’s not all hands-free with AI. Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Linda explained.

Communications 97

Communications Marketing Pitching Technology 97

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year. And it’s not clear if the most well-regarded CEOs are more likely to be socially visible because they’re popular, or if they’re popular as a result of social media activity. Consider a C-level blog.

Social Media 380

Social Media Leadership LinkedIn Corporate 380