OnePitch

OCTOBER 26, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Forbes for an announcement of a brand new flight route out of JFK. Newsworthy topic of the ‘first ever’ nonstop from the NYC market.” . Do you have a pitch that landed your client exceptional coverage that you want to highlight?

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Pitching How To Airlines Travel 72

Newsfile

MAY 11, 2023

In fact, they want reassurance that you are doing your part to positively contribute to important ESG issues. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. What is your company’s policy on mental health, diversity, inclusion and human rights?

Writing 52

Writing Energy Training Education 52

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

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Examples Energy Retail Product Launch 116

PR Fuel

JANUARY 17, 2022

That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs. One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR). Press releases lend authenticity to your brand, helping you build a loyal customer following over time.

Radio 101

Radio Local Writing Newspapers 101

The Proactive Report

MAY 27, 2017

And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. That means there are fewer reporters to pitch your stories to. Have a story that is genuinely newsworthy. Take media relations.

Media Relations 127

Media Relations Media Newspapers Radio 127

PRSay

NOVEMBER 12, 2019

Let’s consider how much it’s changed in order to drive better results for your business and improved message pickup. . Content : No more boring, text-only content on the latest corporate announcements. The more content you include and the richer the story you tell, the better your chances of getting coverage.

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Writing How To Print Corporate 92

PR Fuel

OCTOBER 16, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Read on to learn all about the purpose of a press release and how you can use them to improve your company’s image today! A press release consists of newsworthy information to the press or journalists.

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Infographics SEO Writing Pitching 52

PR Fuel

NOVEMBER 9, 2021

For small businesses, there is so much competition that all of your content needs to be top-notch. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. If no one sees your press release, then it might as well not be out there.

Writing 87

Writing Small Business SEO Local 87

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. How does a PR team keep the momentum going if things get quiet? Be an expert.

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B2B Pitching Case Study Local 147

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? You want to capture the attention of journalists and media professionals through a well-written, newsworthy piece. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release.

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How To Ethics SEO Guidelines 98

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

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Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Your brand story should have a beginning, middle and end like any good tale. Some of our best opportunities have come because the team seized on a newsworthy moment that they knew a client could leverage and ran with it. This is good news for clients and PR firms alike. Polish the company story, but don’t lose authenticity.

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Publicity Brand Branding Storytelling 256

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Then, you can draw more people to your business with ease. Once people recognize your credibility, you could boost leads and sales, too. Not sure how to grow your brand authority and reach using a press release? Know Your Audience.

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Brand Branding How To SEO 99

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

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Google Infographics Pitching Resources 71

PR Fuel

SEPTEMBER 18, 2018

But the fact still remains that press releases can be your ticket to landing the media coverage you desire. So instead of abandoning the idea of press releases altogether, let’s focus on the mistakes you might be making that are causing your press releases to be ignored. It shouldn’t read like an advertisement for your product.

Writing 118

Writing Newspapers Report Data 118

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Most importantly, a positive mention from an accredited person or brand can boost your audience numbers. Share Tweet Share.

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Brand Branding How To Media 103

Sword and the Script

FEBRUARY 4, 2020

In short, if someone reads your news coverage and visits your website 30 days later, these solutions can attribute that visit to earned media. According to an announcement by the company, the toning can be applied to media coverage in three ways: Sentiment of a specific article; Sentiment for aggregate coverage in a date range; and.

Software 101

Software Analysis Data Tools 101

Barokas

JANUARY 19, 2018

I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility. We’ve also partnered with Bloomscape , a Detroit-based startup working to make buying plants simple, by delivering healthy, ready-to-go plants to your door. Last year, AutoMobili-D was born.

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Automotive Mobile Transportation Enterprise 109

Newsfile

FEBRUARY 28, 2024

This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively. Let this glossary be your foundation for success in the fast-paced world of PR. company website, blogs). What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

NOVEMBER 11, 2016

Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. How can brands keep up? How can they overcome them?

Communications 253

Communications Data Local Survey 253

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. They should be an integral part of your marketing strategy.

Writing 60

Writing SEO Google Local 60

Beyond PR

OCTOBER 4, 2016

Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. Before distributing your next press release, take the time to listen to your audience and align your strategy with the insights you discover. Find a newsworthy story angle.

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Strategy How To Software Media 96

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. It all starts with the subject line – your pitch might be great, but a poorly written or dull subject line can send it to the Trash folder. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

OCTOBER 15, 2019

When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. So, when you have a significant announcement, put a little paid spend behind it targeting reporters you think would be interested on that platform. 2) Use paid social to showcase your earned media.

B2B 77

B2B Facebook Advertising Advertising 77

PR Fuel

NOVEMBER 16, 2020

How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan. Otherwise, you might fail to expand your reach and generate fresh leads. Here are seven tips that can help you learn how to write a good news release for your business.

Writing 60

Writing How To Examples Consumer 60

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Here are 11 additional steps on how to edit a press release and ensure your next release achieves your objectives. If it focuses too much on the news, your brand message is lost.

How To 100

How To Marketing Writing Training 100

Shift Communications

JANUARY 16, 2018

00:00:01] Facebook is taking your brand to the woodshed. 00:00:15] For those who missed the news on January 11th Facebook announced that it was radically revising the News Feed to significantly reduce the available inventory of unpaid viewability. What are you doing for your SEO? Social media. Earned media. Owned media.

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Facebook Video Brand Branding 116

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. It may be time to consider press releases. What Are Press Releases?

SEO 52

SEO Engineering Web Trade Shows 52

Beyond PR

JULY 20, 2016

And as the use cases in our multichannel strategy guide show, a mix of media channels – determined by your content and the audiences you’re trying to reach – is key to achieving your communications goals. Familiarizing yourself with the needs of the media will make your news stand out in the crowd for the right reasons.

Media Relations 40

Media Relations Media Local Healthcare 40

ImPRessions - Crenshaw Communications

JULY 18, 2017

Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. Smart omnibus research providers like Toluna or SSI can take your survey from good to great, and they scream “legitimacy” where media are concerned.

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Survey How To Construction Data 136

Buzzstream

FEBRUARY 15, 2024

A quality link is a mid to high-authority link relevant to your business. Base your overall link quality assessment on a mix of the following: High Site Relevancy A quality link is also from a site relevant to your niche. What Makes a Link “Quality”? Remember, links serve as an authority signal. Both have a 100-point scale.

How To 71

How To SEO Google Examples 71

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Product Announcement or Re-introduction.

Media Relations 70

Media Relations Media Financial Reputation 70

PR Fuel

JUNE 23, 2021

A well-written, relevant press release can help boost your brand. Professional press release writing can ensure more journalists choose your press release. Professional press release writing can ensure more journalists choose your press release. Is no one picking up your press release? What do they care about?

Writing 52

Writing Content Marketing Infographics Video 52

Public Relations Sydney

OCTOBER 8, 2014

A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications. The most critical part of drafting a media release is to ensure it is newsworthy.

Writing 45

Writing Media eBook Survey 45

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Media coverage can help land investment, distribution, bring in the right talent — media can be a driver of action and change for your organization. But you need to give the media what they need to run with your story. I develop them for clients.

Media 120

Media Television Video Print 120

PR Fuel

APRIL 29, 2021

It takes between five and seven impressions before people remember your brand. By reviewing these benefits, you can make an informed decision for your business. Regardless of your industry, size, or profit margins, you can benefit from consistent press releases. You can reach your audience and draw them to your brand.

Engineering 60

Engineering Consumer SEO Google 60

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy.

Digital PR 170

Digital PR Industry Strategy Film 170