ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. Those who have a bit more time may respond with questions or ask for a briefing, which is ideal.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category? DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 92

Technology Software Resources Pitching 92

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Or, maybe they want to minimize attention to competitors, In some cases they have truly created a category. So, don’t be afraid of positioning a startup within a new and exciting category. If you can only do one thing, consider a founder’s blog. Be consistent. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Are there rumors of a merger in your category? Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Flack's Revenge

DECEMBER 14, 2016

After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type. Content developed.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes.

Communications 250

Communications How To Telecommunications Employee 250

Mindful Marketing

OCTOBER 4, 2023

His propensity to continually wear sunglasses, even during interviews caused Colorado State football coach Jay Norvell to comment , “When I talk to grown-ups, I take my hat and my glasses off. ” ​ Subscribe to Mindful Matters blog. That's what my mother taught me.” It's working!

Policies 98

Policies Sports Interviews Case Study 98

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. Most have blogs for further exposure. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. O’Reilly Data Show Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. Some are straight blog posts from SF leaders. Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. When the spokesperson isn’t up to the task.

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. It features street portraits and interviews collected on the streets of New York City. Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

DECEMBER 19, 2018

News…” Read the full interview below! There, I had the opportunity to work on a variety of clients across several different industries which lead me to discover my excitement for the CPG and food/beverage category. The post 5W Spotlight: Kelsey O’Connor appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Newspapers 68

Newspapers Survey Interviews Agency 68

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. In an interview with PRWeek, the company likened it to a CRM for PR. It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.”

Technology 122

Technology Publicity Software Print 122

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. What’s not safe is ignoring social conversations, especially those related to your brand and category. Drew Neisser, Founder & CEO of Renegade. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. We will double down on top talent.

B2C 120

B2C Measurement Video B2B 120

Sword and the Script

MAY 3, 2022

The term “media intelligence” can be subject to interpretation, but in an email, the company said the category includes: Media monitoring (traditional and online media); Media analysis (manual and automated and combinations thereof); Journalist/key influencer contact databases/management tools; Press release distribution services; and.

Software 99

Software Study Pitching Analysis 99

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). Here are a few ways PR agencies should be using tech tools and other resources.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. You can also edit and delete a blog post relatively easily.

Survey 101

Survey Report Media B2B 101

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Sword and the Script

JULY 23, 2019

3) We talked briefly about a long-term marketing automation (MA) project you’ve had a chance to work on in your role in preparation for this interview. The one thing Pardot brings to the table that is amazing for a company with a huge breadth of offerings like ours is scoring categories. Why did your company decide to adopt Pardot ?

Marketing 66

Marketing System Groups Analytics 66

Journalistics

SEPTEMBER 9, 2021

MediaSync has a database of more than 500,000 media contacts and 9 million articles and blogs. HARO is a FREE service (recently purchased by Vocus) that emails you three times each weekday with information on journalists looking for sources to interview. If you have a source that fits, you reply with the appropriate information.

Tools 52

Tools Engineering Interviews Social Media 52

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. You can decide how what order these will be displayed in, and which categories of links are displayed. I love how, when you click on an image, it starts the slideshow right on your blog!

Blogging 81

Blogging Facebook Twitter Measurement 81

Stephen Waddington

NOVEMBER 21, 2017

Sarah is set to interview Ralf Little on 30 January. Vuelio blog awards. We’re heading to the Vuelio blog awards on Friday evening in London. My blog has been shortlisted in the PR, Media and Communications category , however our money is on Marcel Klebba to win. Ralf Little on public figures on social media.

Local 61

Local Twitter Blogging Social Media 61

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Start with building a list of categories or topics you anticipate the public and/or media having interest in. Actually rehearse with them. Get your experts out there!

Leadership 83

Leadership Print Training Radio 83

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. With that in mind, to drive air cover and wider visibility, funding announcements can be shared with other categories of media. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media.

Pitching 84

Pitching Survey System Technology 84

Mindful Marketing

AUGUST 27, 2022

​ Ryo Tanabe, a Japanese man in his 30s, expressed this sentiment in an interview with NPR: “The fact that the National Tax Agency is doing this makes it a different story. The reason lies in the difference between primary and secondary demand, or demand for a product category versus demand for a particular brand.

Advertising 82

Advertising Advertising Government Consumer 82