article thumbnail

The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?"

Blogging 299
article thumbnail

The Business Reporter is Also an Influencer in the U.S. | Business Wire Blog

Business Wire

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.

Report 306
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

Groups 327
article thumbnail

From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

article thumbnail

3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109
article thumbnail

Four Ways to Track PR Success During Conference Season | Business Wire Blog

Business Wire

More so, The State of Events 2023 report suggested that 63% of marketers are planning to host in-person events within the next 1-2 years. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

article thumbnail

Tips for Sharing Your News This Holiday Season | Business Wire Blog

Business Wire

That means there are always reporters looking for new stories, and there are always announcements to share. Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle.

Blogging 341