Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Kick-ass” PR blogs.

Analysis 147

Analysis Tools Software SMB 147

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., This geographic location has also triggered a series of career changes such as launching a consulting practice, a weekly Facebook live show, and a blogging site. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The contributors all responded to a blog post in late August.

Tools 52

Tools Handbook Publicity Analysis 52

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Stephen Waddington

MAY 2, 2018

I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model. I’m a long-time fan of Iliyana’s blog. Iliyana has used her blog to help develop her thinking. I first learned about Inbound PR from Iliyana’s blog. Iliyana has both these characteristics in abundance.

Blogging 61

Blogging Agency Meeting Web 61

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. What tools can you use to measure social media impact? A follow up blog post by PR 2.0 Is PR Right for me?”

Financial 150

Financial Community Social Media Guidelines 150

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. What I want to do in this post is examine tech tools that improve different dimensions of your writing. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Onclusive

FEBRUARY 15, 2024

This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. How does a social listening tool track trends? These tools use advanced algorithms to sift through vast amounts of data. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Contently - Strategy

MAY 11, 2024

Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. Don’t forget to amplify their content on your own website, blog, and social accounts.

Local 97

Local SEO Strategy How To 97

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. SocialChorus redesigns FirstUp Studio.

Tools 101

Tools Survey Pitching Analytics 101

Deirdre Breakenridge

APRIL 9, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Chuck and our community will discuss several digital analytics topics and answer the following questions on the 26 th. What tools do you recommend? About Spin Sucks.

Analytics 231

Analytics Marketing How To Community 231

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. As a solo public relations professional, there are several tools I can’t live without! Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. As community manager, one of your main tasks is responding and interacting with audiences.

Community 60

Community Tools Measurement Crisis 60

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PR in High Definition

JULY 24, 2014

There are dozens of new social networks, tools and sources of industry intelligence created every day. So, here at Firefly Towers we’ve decided to take some of the strain and tell you about five must-see community-oriented […]. Blog PR tips'

Community 100

Community Tools Blogging Industry 100

5W PR

MARCH 29, 2023

Stories can be shared through social media posts, blog articles and website testimonials. It’s an effective tool for increasing credibility and strengthening a health company’s marketing strategy. Wellness companies can foster customer loyalty and spread word-of-mouth marketing by creating a sense of community.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business.

Blogging 40

Blogging Writing Google SEO 40

Deirdre Breakenridge

FEBRUARY 23, 2018

ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Here are several of the topics / questions that Lee and our community will discuss the night of the 8th: Q1: Why is important to have a presence on social media even in college?

Brand 213

Brand Branding How To Social Media 213

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., What are your top resources and tools to stay updated with the field? Please come join the #PRStudChat community for a dynamic discussion on learning and education. A follow-up blog post by PR 2.0 Education and learning, they are critical to life success. .

Education 322

Education Community Course LinkedIn 322

5W PR

JANUARY 3, 2024

Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. Community building Build and nurture online communities where beauty enthusiasts can share tips, experiences, and product recommendations.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

NOVEMBER 16, 2023

User-generated content (UGC) is a valuable tool for businesses in the digital age. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Community building Encouraging UGC contributes to building a sense of community around a brand.

How To 78

How To Community Customer Service Tools 78

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. User generated content examples could range from product reviews , social media posts and videos to blog posts. Effectiveness UGC is an effective marketing tool for beauty products due to its subjective nature.

Industry 88

Industry Social Media Community Consumer 88

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q3: How important is blogging for anyone aspiring to a career in PR? A follow-up blog post by PR 2.0

Communications 191

Communications Community Blogging Twitter 191

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. The hashtag is one of the most powerful tools you can use on Twitter. Comment on posts by others.

Twitter 347

Twitter Social Media Community Conference 347

Ronn Torossian

MARCH 16, 2017

Affirmation by association is a business tool that too few companies take full advantage of. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise. Businesses can build a strong network by aligning nonprofits.

Nonprofit 225

Nonprofit Financial Meeting Groups 225

5W PR

APRIL 21, 2023

It includes blog posts, photos, videos, reviews, and social media posts. This fosters community and boosts user participation. Consumers can create blog posts and videos about a brand’s products or services. UGC is a tool in marketing campaigns for authentic content. What is User-Generated Content?

Consumer 88

Consumer Video Social Media Community 88

5W PR

JANUARY 16, 2024

For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues. Interactive tools and trackers gamify the journey, transforming tedious routines into playful pursuits of optimal oral health.

Industry 78

Industry Education Consumer Ethics 78