Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Scan LinkedIn; comment on a post where a friend got a new job; make a post promoting a Talking Points Podcast episode we just completed the previous day. Blog post research. I just took you for a walk!).

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

JUNE 13, 2023

Listen to industry podcasts. 63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test.

Journalism 126

Journalism Media Relations Report Survey 126

Bianchi Biz Blog

OCTOBER 9, 2023

In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 99

Transportation Meeting Newspapers Media 99

Shift Communications

MARCH 2, 2015

This change will have far-reaching implications for everyone with a website, and there are 4 additional twists for PR and marketing communications professionals. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Complication 4: Podcasts.

Mobile 60

Mobile SEO Guidelines Software 60

Communications Conversations

APRIL 1, 2015

Lately, I’ve been reading a number of posts imploring marketers and communicators to start podcasts on behalf of their corporate clients. Recent Edison research says podcasts “share of ear” has increased 18 percent in the last six months. Podcasting has literally never been more popular.

Corporate 60

Corporate Internal International Tools 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! You can even mix photos with music, videos and podcasts. Image: tamra hays via Flickr, CC 2.0

Blogging 81

Blogging Facebook Twitter Measurement 81

Communications Conversations

DECEMBER 16, 2014

And, I happened to be recording a podcast with Kevin Hunt at the Mall of America right before the event, so the timing worked out perfectly. I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. I’m a PR/marketing blogger. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

Communications Conversations

DECEMBER 5, 2019

role in marketing and communications. This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. Oh, wow – this is tough!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Remote PR Jobs

SEPTEMBER 25, 2023

Enter the podcast In recent years, the popularity of podcasts has exploded. No matter your niche or interest, there’s a podcast out there for you. We’ve rounded up 31 podcasts that should help you feel a little less overwhelmed as a PR pro. Episodes of the information-packed podcast are released every Monday.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

SEPTEMBER 14, 2021

Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities. Podcasts are a good option for PR pros seeking to earn media coverage. Consider the following: Podcast audiences are growing. About one in five (21%) of all U.S.

Media 92

Media Pitching Print Data 92

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. In years past we’ve combined the PR and marketing statistics into a single post. The price summarizing marketing statistics for 2021 was published earlier in the week. 11% said lack of alignment with marketing.

Publicity 142

Publicity Survey Pitching Creativity 142

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. Given that this was my first course, I needed beta testers so I could test the market, get constructive feedback, and hopefully gain a few testimonials. I also frequent other people’s Twitter chats, podcasts, and Facebook live shows as a guest.

Education 224

Education Community Social Media Energy 224

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 13, 2021

— Wrapidity (@wrapidity) February 21, 2017. What is the value of NLP to PR (and marketing)? TF: PR (and marketing) is naturally concerned specifically with human language and, both textual and oral, conversations between humans.

Analysis 78

Analysis Marketing Engineering Data 78

Katie Paine's Measurement Blog

MAY 25, 2023

Typically that should include blogs, podcasts, video, digital, print, and social. 10 I need to monitor podcast mentions. 21 I need a way to measure my communications around DE&I. 5 I need daily alerts from media outlets around the world, so I know what’s being said about us.

Measurement 52

Measurement Communications Survey System 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Your teams may ultimately decide that some projects are best delivered as a single video or a single blog post.

Video 90

Video Brand Branding YouTube 90

Sword and the Script

AUGUST 6, 2019

That’s pretty good by current email marketing benchmarks where open rates range on average between 16-21% and CTRs come in between, barring anomalies, 2-3%. He continued: b) “We launched our first podcast season last in March titled, Coffee With A Journalist , which has over 1,500 views and over 820 unique downloads.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” JeffBullas.com Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. But growth has come at cost.

Local 60

Local Storytelling Exercises Banking 60

PR Conversations

APRIL 21, 2016

And yet, so often today what is read and heard is self-identified “internal communication specialists/strategists”—not just millennials but also “more seasoned” practitioners—mimicking marketing-driven language concepts, such as audiences and messaging , and targeting and activating.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. However, some straddle more than one type of mass communication.

Ethics 52

Ethics Communications Print Television 52