Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What started as a simple blog, soon became a movement.

Community 148

Community Big Data Media Resources 148

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service.

Trends 120

Trends Communications Big Data B2C 120

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. Data integration across all marketing channels and efforts. The ability to analyze the effectiveness of branding or creative messaging elements. Don’t hesitate to reach out to us for advice.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. We could use this information to inform a blog post, giving insights into social media use during fall premiers.

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Network outside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Mark Simpson, VP of offering management at IBM Watson Marketing, shared his insights with Ad Age : .

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. AirPR is the data science company for communication and public relations.

Analytics 150

Analytics Data Big Data Technology 150

Cision

JULY 8, 2015

What about brands? A: The first – surprisingly common – mistake that individuals and brands make is never even trying to stand out. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Q: What’s one major mistake people make that prevents them from standing out?

Skype 120

Skype Conference Leadership Big Data 120

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. With more data than ever also brings more access to insights than ever.

Analytics 170

Analytics Measurement Data Technology 170

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. According to Forbes , businesses with data-driven practices are almost three times more likely to see revenues increase than industry peers. Journalists and reporters crave data that they can use to report on your industry or trends at large.

Data 106

Data Meeting Measurement Guidelines 106

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. Zach Burrus. Marketing Analyst. eBook Future of Marketing Marketing Technology'

eBook 60

eBook Marketing Interviews Big Data 60

PR in High Definition

NOVEMBER 23, 2016

A scatter-gun or blanket approach to PR rarely works, unless you’re lucky enough to be one of the few mega-brands that can still hold a press conference and get every reporter to cover it. Many content marketing brands are keen to discuss personas, but without in-depth and intelligent research, these can simply represent stereotypes.

Big Data 63

Big Data Financial Data Fashion 63

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Twitter bio: CMO, Extreme Networks | Blog: @HuffingtonPost, @Inc | Author: bit.ly/tposbe

Twitter 60

Twitter Social Media Big Data Sports 60

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Journalistics

MARCH 15, 2015

Big Data – well, “big data” is here to stay in our marketing vocabulary. By far, the most common buzzword I have heard at SXSW so far has been “big data” The longest lines for sessions have been for topics revolving around big data. Activations.

Trends 56

Trends Big Data Mobile Conference 56

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. And what does that do for the brand image of the event organizer or sponsor? Sand Hill: Mining an Untapped Vein of Enterprise Big Data.

Industry 74

Industry Marketing Enterprise Mobile 74

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The problem is, people are not conducive when it comes to creating an ideal world for brands to operate in.

Social Media 81

Social Media Media Google Tools 81

Waxing UnLyrical

JULY 2, 2018

Shonali’s PR Virtuosos, blogs, etc.). Danielle Heiny is a success-oriented brand manager, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results. @shonali deserves heaps of praise, specifically. measurepr #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) Every brand must have a crisis communications plan.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52