Reputation Management: Making Employees Brand Ambassadors
Ronn Torossian
APRIL 11, 2016
Reputation management is no easy feat for any company. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. Need some convincing?
Let's personalize your content