ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Technology 246

Technology Company Banking Education 246

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. The Bank of Montreal uses bullets to list its financial highlights rather than a table.

Examples 52

Examples Company Financial Brand 52

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Local 156

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. US Bank: [link]. Taste of General Mills , for sure.

Corporate 60

Corporate Blogging Insurance Insurance 60

Communications Conversations

DECEMBER 13, 2017

It’s the most popular brand, and most are very affordable (under $300). Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. However, there are other, softer items to consider when measuring the success of your podcast—like relationships and brand affinity.

Corporate 103

Corporate Banking Resources Radio 103

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. Comedians, such as John Oliver and Stephen Colbert as well as YouTubers and other Internet influencers, will continue to poke fun at corporate and personal misdeeds for entertainment. Real influencers, please stand up.

Banking 60

Banking Marketing Wireless Advertising 60

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Company 120

Company Banking Education B2C 120

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 59

Radio Pinterest Television Government 59

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113

Banking Sports Financial Corporate 113

Communications Conversations

JULY 14, 2016

In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. Makes sense for GM since Kevin also oversees the blog and other corporate social accounts. Not really.

Internal 60

Internal International Resources Banking 60

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Communications Conversations

JUNE 2, 2017

Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Finally, as I think about my experience personally, I think about the people I’ve worked with and know on the agency side and people I know on the corporate side.

Agency 84

Agency Corporate Brand Branding 84

Cision

JUNE 8, 2015

The answer is corporate social responsibility (CSR). It’s a broad term referring to the social good your brand does locally, nationally or globally. Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Align social good with brand values.

Employee 120

Employee Consumer Banking Local 120

Cision

JUNE 7, 2017

How to Earn Brand Recognition. I asked for and got a meeting with the president of a $40 billion bank. She is also a sought-after Keynote speaker and corporate trainer. With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. It’s a game-changer! www.PRforAnyone.com.

Google 319

Google Reputation How To Television 319

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At Photo credit: macrovector.

Measurement 170

Measurement Communications Banking Survey 170

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Mark My Words

SEPTEMBER 29, 2017

In a speech yesterday to mark the Bank of England’s 20 year independence from government May rebranded herself as saviour of Free Market Capitalism. As the corporate comms world well knows any re-brand will fail if it is in slogan. It has to be meaningful.

Brand 60

Brand Branding Conference Energy 60

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

JUNE 28, 2016

In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through the noise and resonate with your audience. What is the biggest communication challenge facing financial brands today?

Financial 149

Financial Groups Banking Crisis 149

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness.

Communications 0

Communications Banking Measurement Public Affairs 0

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Prepare in advance. Listen and monitor.

Social Media 117

Social Media Conference Media Corporate 117

Cision

DECEMBER 6, 2017

PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. The CMO knows this and understands the value of earned media and its impact on their brand’s customers.

How To 223

How To Marketing Storytelling Measurement 223

Beyond PR

JULY 1, 2016

It’s not enough to promote what your brand does or the products you offer. It’s qualities like these that help turn audiences into loyal brand advocates. Corporate social responsibility, or CSR, initiatives are an excellent way for organizations to show people what they’re truly about. Is your company friendly?

Brand 69

Brand Branding Education Banking 69

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. Disney, a gigantic corporation, has access to an almost infinite amount of content.

Analytics 159

Analytics Television Banking Data 159

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

NOVEMBER 19, 2018

The day the bank called your loan. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? The conflict — the snake — is the inciting moment. It’s also the the essence of a story. So, start in the middle of things, at the most dramatic moment of the problem: The day the tax bill came.

Storytelling 149

Storytelling Case Study Writing Banking 149

Victorious PR

JULY 25, 2022

On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level. These quotes are just a selection of a bank of ROI-adjacent quotes we keep on hand to show potential clients.

Real Estate 52

Real Estate How To B2C Banking 52

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36