Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Landis PR

AUGUST 7, 2023

But what about smaller brands in local markets who need to speak to a local target audience? Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions.

Local 52

Local Instagram Facebook Social Media 52

Reputation Us

APRIL 17, 2019

She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. Houck’s breadth of client strategic experience includes work with global technology, financial, health care and CPG. The post Our Team appeared first on ReputationUs.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Flack's Revenge

JANUARY 10, 2019

If I‘m a B2C brand, I am still investing somewhat in Facebook. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Have these changes affected your social media habits? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Align Technology. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. Or reach out to local or national influencers to help boost campaign visibility? You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). B2C Product 9.5%. B2C Services 10.4%. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. of revenue.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

DECEMBER 29, 2017

Use your company’s brand name for local targeting. Kate Manning is a seasoned writer who has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more. Use your product’s name if you’re marketing it or promoting it.

Instagram 120

Instagram How To Guidelines Facebook 120

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. But technology isn’t the whole story. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values.

Marketing 52

Marketing Storytelling Technology Community 52

Prohibition

JULY 15, 2020

Dyson worked with the government and The Technology Partnership to design a ventilator and order 1,000 within weeks of the outbreak to supply the NHS with much-needed equipment through the pandemic. In addition to this, brands including Airbus, Ford, McLaren and Rolls-Royce have come together to take part in the Ventilator Challenge.

Brand 71

Brand Branding Healthcare Community 71

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. B2B brands are more active on X or LinkedIn, whereas B2C brands are more active on social platforms like Facebook or Instagram. Better Business Bureau has contact information for many local businesses.

How To 83

How To LinkedIn Tools Google 83

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: SEMrush.

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JANUARY 14, 2016

Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. WhatsApp is being used by thousands of local small businesses in other parts of the world. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Use technology well. When you think about it, social technologies have really transformed our world, and our work. So the more we imbue our work with personality, the better our chances of standing out from the crowd.

Strategy 40

Strategy Case Study Community Creativity 40