Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Landis PR

AUGUST 7, 2023

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who need to speak to a local target audience?

Local 52

Local Instagram Facebook Social Media 52

Reputation Us

APRIL 17, 2019

She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. Houck’s breadth of client strategic experience includes work with global technology, financial, health care and CPG. The post Our Team appeared first on ReputationUs.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers. Easy mechanics to join.

Instagram 120

Instagram How To Guidelines Facebook 120

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

Government 69

Government Measurement Groups Corporate 69

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. But technology isn’t the whole story. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. With technology at the level that it is at now, ignorance is no excuse for any communications team. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. B2C Product 9.5%. B2C Services 10.4%.

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person.

How To 83

How To LinkedIn Tools Google 83

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: MarketMuse.

Google 90

Google SEO Trends Content Marketing 90

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. How much time can you allocate? Read the free “LiSTEN” e-book!

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! And PR has changed along with it.

Strategy 40

Strategy Case Study Community Creativity 40