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5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

Strategy 149
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The Rise of Micro-Influencers

Landis PR

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who need to speak to a local target audience?

Local 52
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How to Attract Your Ideal Customer on Instagram

Cision

Use your company’s brand name for local targeting. Use your product’s name if you’re marketing it or promoting it. Kate Manning is a seasoned writer who has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more.

Instagram 120
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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). percent of marketing leaders report they are able to prove the impact of social media quantitatively. 5 Takeaways from the Salesforce State of Marketing.

Mobile 60
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8 Inspiring Promotional Videos that will Blow your Mind

Prohibition

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The style of video they created is organic content, essentially people who didn’t know they were being filmed, in order to create as much authentic as possible.

Video 62
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Event Sustainability — The Triple Bottom Line

Landis PR

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet.

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. Content production.