Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

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Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Content Marketing Case Study Marketing Conference 67

5W PR

MAY 6, 2022

SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic. In the world of content marketing, this means that PR can help generate high-quality links for the company’s website.

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How To SEO B2C Content Marketing 88

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Guest posting gets personal.

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Marketing Content Marketing Social Media Employee 215

Prohibition

SEPTEMBER 30, 2023

Anyone with a smartphone can now become a content creator and video content has become the centre of it all, allowing consumers to share their lives, showcase their purchases and provide authentic reviews. UGC is often less polished than influencer content, again, giving more authenticity. Like this blog?

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B2C Video Social Media B2B 62

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? add tags to group similar content together (ex. Images via Pixabay: 1 , 2.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Utilising paid social media campaigns will increase brand awareness further, by exposing high-quality content to the audiences you want to reach and engage.

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Digital PR Strategy How To Marketing 62

Prohibition

FEBRUARY 2, 2024

A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

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Marketing Film Creativity B2C 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

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B2C Study Exercises Sports 157

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

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Strategy How To B2C Content Marketing 67

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. B2C – Business to consumer. A great example is Google Analytics.

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SEO Tools Engineering Google 211

Prohibition

MAY 10, 2023

ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites. This can help attract new customers and retain existing ones.

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Social Media Strategy Media B2C 62

Prohibition

NOVEMBER 23, 2022

When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. What is content marketing and how can it help your business?

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Video Corporate Marketing B2B 62

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Production: Creating intelligent content.

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Tools Marketing Enterprise Software 71

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

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Financial Content Marketing Examples Banking 52

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day.

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Google SEO Tools Pitching 71

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

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Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Smart marketers pour some digital ad spend into PR. The good news?

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Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

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Strategy Guidelines Content Marketing Small Business 159

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

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Marketing Content Marketing Sports B2C 69

PR 20/20

JULY 9, 2020

Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Unsure how? Using technology.

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Google SEO Trends Content Marketing 90

Prohibition

APRIL 18, 2023

Food and drink brands are one of the sectors that seem to real nail video content marketing. In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy.

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Video Sports Brand Branding 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated.

Financial 111

Financial Industry Report Insurance 111

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

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Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

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Content Marketing Marketing Web SEO 74

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Update your workflow.

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Content Marketing Infographics Insurance Insurance 111

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

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Content Marketing Marketing Media Reputation 40

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

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Infographics Case Study Content Marketing Video 235

Prohibition

APRIL 13, 2023

Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.

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Video Infographics Social Media Instagram 62

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

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Infographics Case Study Video Survey 72