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Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. Set your messaging, write the story.

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Trending Sources

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PR Measurement Best Practices

Onclusive

Measuring helps you define, track and prove the success of communications. As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out.

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TikTok Trends

PR for Anyone

Whether you are on it or not, it’s a great place to see what people are talking about. Remember, that’s what the media loves to cover. They want to discuss what people are already talking about online. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix.

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. I’ve talked with some PRSA members/communicators who say they feel overwhelmed with the daily barrage of AI-related news and updates.

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The Top 5 Intake Questions to Ask Potential Clients

Remote PR Jobs

Clients across the board may be eager to start working with you – but do you want to work with them? To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client. What are your goals for using PR? Dec 12, 2022.

Privacy 264
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PR Golden Turkey Awards, 2022

Flack's Revenge

Sam “It’s the PR Talking” Bankman Fried. NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week? Kelsey: You said a lot of stuff about how you wanted to make regulations, just good ones. You are an embarassment to the industry.

Banking 177