Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. If you oversee a team of PR strategists, simply give them a hug. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

NOVEMBER 15, 2022

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper.

B2B 78

B2B eBook Survey Report 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. If you oversee a team of PR strategists, simply give them a hug. Owned Media & Content Strategy. PR is always evolving. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus. If you oversee a team of PR strategists, simply give them a hug. Owned Media/Content Strategy. Earned Media/Media Relations.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

NOVEMBER 8, 2016

These are your customers who rave about you online. They’re the ones who you want to corral so that they’ll continue to spread the word about your brand (yes, that good ole word-of-mouth marketing you hear tell of). All you have to do is find them. A quick “thank you” tweet should suffice here. Share their content.

Brand 292

Brand Branding How To Social Media 292

Cision

APRIL 21, 2017

Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts. What should you offer?

Brand 229

Brand Branding Social Media Survey 229

PRSay

JANUARY 21, 2020

Regardless of whether you consider yourself a member of Bachelor Nation, you’d have to be living under a rock to escape the hype of the popular ABC dating show. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters. Does it always work out?

Communications 160

Communications Storytelling Film Training 160

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

The “experts” came off as posturing phonies, and the trick is a reminder that all influencers aren’t created equal. It’s not enough to have lots of followers or to offer a superficial fit with a brand. Inevitably, problems have emerged. That’s a mistake. Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Deirdre Breakenridge

MAY 30, 2018

If you do serious research, this quote and fact can be particularly troubling. Common refrains I have heard are that it comes across as self-promotional, it requires “dumbing down” rigorous research and that there are no extrinsic rewards. For every fact there is a counterfact. This is a rather gloomy way to start a piece.

Communications 171

Communications Training Education System 171

Buzzstream

FEBRUARY 6, 2020

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality ? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? Authoritative Methodologies. The top answer in the United States?

Travel 119

Travel Data Survey Analysis 119

Contently - Strategy

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages.

SEO 132

SEO Google Internal International 132

Konnect Agency

FEBRUARY 6, 2024

However, while the temptation to incorporate all these trends into your strategy may be strong, the key lies in making them work for you, or else you may just get lost in the crowd. We have all heard the phrase “Content is King” and it seems as if brands can’t create enough of it to satiate the cravings of the end social media user.

Trends 52

Trends Banking Social Media Consumer 52

Prohibition

SEPTEMBER 13, 2022

The promotion from social media personalities rather than traditional ads work well, as there is a form of trust between the influencer and their audience. The promotion from social media personalities rather than traditional ads work well, as there is a form of trust between the influencer and their audience.

Brand 118

Brand Branding Video Social Media 118

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Prohibition

OCTOBER 12, 2023

Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies. In a market filled with countless beer options, breweries must create a unique, memorable identity to distinguish themselves from the competition.

Brand 71

Brand Branding Marketing Retail 71

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Mindful Marketing

APRIL 23, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How old were you when you made your first solo shopping trip? If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18. ‘ Old Enough !’

Television 79

Television Film Video Company 79

Cision

JULY 31, 2017

Email and social media allow you to tell a more expressive story at scale, and because those channels are permission-based, consumers are more receptive to the message. They’re not bombarded with unwanted — or unnoticed — ads; instead, they’ve opted into following you on social media or receiving emails about your brand and content.

Strategy 215

Strategy How To Social Media Consumer 215

Prohibition

FEBRUARY 2, 2024

You did it. You survived January. The Louis Vuitton Sandwich Bag Just when you thought there was nothing left to gentrify, Louis Vuitton release its latest bag – a ‘Sandwich Bag’. The Louis Vuitton Sandwich Bag Just when you thought there was nothing left to gentrify, Louis Vuitton release its latest bag – a ‘Sandwich Bag’.

Marketing 62

Marketing Film Creativity B2C 62

Cision

MAY 25, 2016

You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Sometimes your efforts alone aren’t enough to really boost awareness of your brand. That’s when you call in the big guns: influencers in your industry.

Social Media 216

Social Media Media Knowledge Base Tools 216

Flack's Revenge

NOVEMBER 29, 2017

But how do you do this well and consistently if you are not already a huge company? How do you make the topic fun and interesting? How did you get the idea to use videos to promote Stone Temple? By 2014 it was obvious that video was the rising star of content marketing. How often do you post them?

Video 153

Video B2B Film Marketing 153

Cision

AUGUST 2, 2016

Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best. Struggling to come up with the right distribution tactics? Look internally.

Internal 120

Internal International Customer Service Pitching 120

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

MAY 26, 2022

Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Mind customer engagement: Do your existing customers know enough about you? By Sarah Babbitt, VP, Agency Marketing.

Employee 88

Employee Case Study Corporate Trends 88

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ).

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media. Here are some guidelines to help you shine in your next panel appearance.

B2B 178

B2B Trade Shows Leadership Conference 178

Cision

OCTOBER 3, 2017

This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum. They are likely to use social media for outreach, sourcing, publishing, and promotion and believe that social media is essential to their work.

Social Media 202

Social Media How To Media Journalism 202

Contently - Strategy

OCTOBER 5, 2020

“We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. They’ve become digital mosquitos hovering over the sacred ground—painfully annoying things that follow you around wherever you go. No, seriously. ” If only. .

Advertising 110

Advertising Advertising Real Estate Travel 110

Cision

SEPTEMBER 2, 2016

It’s good to see you again! I’m glad you came back for more of Cision’s best webinar practices. Previously, I discussed best practices for planning and promoting your webinar. In this post, you’ll learn how to approach the actual webinar day, handle tricky questions and keep the conversation alive post-webinar.

Survey 185

Survey System Conference Social Media 185

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. Before you start planning what to write and when, you must take a look at who you’re talking to. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

Stephen Waddington

JULY 19, 2019

If you ever get the opportunity to participate in a workshop or guest lecture I cannot recommend it enough. You’ll also create relationships with future talent. The students from Oregon had spent the morning creating promotional stories on Instagram for London tourist destinations. Here’s my first lesson.

Journalism 98

Journalism Instagram Creativity Tools 98

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? This is a messaging filter.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. in the US alone. What do they care about? How do they consume their information?

Agency 59

Agency Mobile Consumer Creativity 59

Prohibition

NOVEMBER 23, 2022

From a content perspective – video is king! It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. Ask yourself the following questions: What is is you are wanting to communicate to viewers? Who is your audience?

Video 62

Video Corporate Marketing B2B 62

The Resolution Blog

NOVEMBER 30, 2018

and be honest with yourself here: is it really a good enough story? far from it, if you handle the situation correctly. If your sell in is getting crickets in response, these tips will help you turn it around. I.e. would you open the email based on the subject line alone? The last thing you want is them getting cold feet.

Case Study 120

Case Study Study Local Pitching 120