Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 144

Content Marketing Marketing Viral Study 144

NewsWhip

OCTOBER 23, 2019

We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 106

Facebook Web Analysis Film 106

Flack's Revenge

MARCH 21, 2018

We also have the capability to do a full text analysis, but we didn’t do that for this particular search. We use an algorithm to measure all the articles we’re tracking and make predictions about what level of engagement they’re going to achieve in the next x number of hours.

Data 136

Data Pinterest Viral Facebook 136

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Is that the kind of analysis that-. And I think also just from the clients, right? Bryan: Yeah, no, it is.

Advertising 131

Advertising Advertising Data Reputation 131

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Cision

NOVEMBER 30, 2015

Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Most businesses construct sales funnels with social at the top, and still many have unreasonable expectations for social’s utility and (especially) its measurement ( for more on rectifying that read here ).

Social Media 120

Social Media Facebook Print Advertising 120

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

ReimaginePR

JUNE 6, 2016

2: Situation Analysis. This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. When thinking about your goal, ask yourself: What do I hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Highest velocity measures the initial spread speed, giving you a head start on emerging issues.

Brand 78

Brand Branding Comparison Measurement 78

NewsWhip

APRIL 19, 2022

As soon as an article is discovered (which happens in as little as 60 seconds) the engagement it’s receiving is measured at regular intervals from the time of discovery. The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness.

Analysis 148

Analysis Viral Employee Crisis 148

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Digital tools can measure the impact of PR’s efforts with unprecedented precision. Digital PR is no longer just about managing a brand’s reputation; it's an investment with measurable returns.

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. While influencer agency services can be expensive, it’s important to do a cost-benefit analysis of using these services and the potential performance of the resulting campaign or campaigns.

Agency 74

Agency Marketing Analysis Viral 74

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Workspaces.

Tools 158

Tools Media Software Analysis 158

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. My analysis is biased, but I would put my telephone pole removal example in the harmless category.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Viral 100

Viral Community Nonprofit Social Media 100

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. Domino’s Viral Staff Video. Post-Crisis Analysis. Post crisis. Post crisis communication involves.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

DECEMBER 17, 2020

Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. From the industry pros I spoke to for this piece, when it comes to discovering backlinks for your latest campaign and measuring the value of the coverage, ahrefs comes out on top.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 111

Financial Industry Report Insurance 111

Konnect Agency

JANUARY 17, 2020

When measuring social success, marketers define and evaluate engagement by analyzing a variety of metrics including likes, comments, shares, saves, retweets, customer interaction, sentiment and more. Understanding which influencers will resonate with your existing audience and reach new members of your target audience is key.

Social Media 87

Social Media Trends Media Instagram 87

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

When it comes to public perception, it’s all about expectations , and whether the reality measures up. A client should be wary of a Trump-like agency team who promises overnight media coverage or amazing “viral” content. As an industry, PR is moving from measuring outputs, or deliverables, to outcomes , or results.

Agency 120

Agency Company Measurement Viral 120

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ Other top posts: “ Think Like a Performance Marketer: 8 Tops to Better Measure and Optimize Your Content ”. based digital media company, offers practical, doable advice.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

MARCH 25, 2015

At a fundamental level, the role of PR pros is typically much more media-oriented, while marketing is heavier on data, measurement and driving sales. While our skills sets are increasingly converging, we can’t expect marketing teams to know the ins and outs of pitching business press or PR pros to know every aspect of data analysis. .

Marketing 60

Marketing Advertising Advertising Pitching 60

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52