Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. My analysis is biased, but I would put my telephone pole removal example in the harmless category.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings. Does internal linking have a measurable effect on ranking? Those free channels.

Internal 118

Internal International Insurance Insurance 118

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. Instead of chasing after a viral moment, brands need to understand what’s driving the conversation amongst their consumers so that they can join and deliver value to this chatter.

Social Media 87

Social Media Trends Media Instagram 87

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

MARCH 25, 2015

At a fundamental level, the role of PR pros is typically much more media-oriented, while marketing is heavier on data, measurement and driving sales. While our skills sets are increasingly converging, we can’t expect marketing teams to know the ins and outs of pitching business press or PR pros to know every aspect of data analysis. .

Marketing 60

Marketing Advertising Advertising Pitching 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52