Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. While influencer agency services can be expensive, it’s important to do a cost-benefit analysis of using these services and the potential performance of the resulting campaign or campaigns.

Agency 74

Agency Marketing Analysis Viral 74

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. My analysis is biased, but I would put my telephone pole removal example in the harmless category.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. And so I spent, six, seven years essentially marketing consumer financial products. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Viral 100

Viral Community Nonprofit Social Media 100

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. Domino’s Viral Staff Video. Post-Crisis Analysis. Post crisis. Post crisis communication involves.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. However, I found this far more time consuming as the tool also doesn’t allow for pulling media lists for broader pitches in the free version. Measuring success. Prospecting. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

Konnect Agency

JANUARY 17, 2020

As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions. When measuring social success, marketers define and evaluate engagement by analyzing a variety of metrics including likes, comments, shares, saves, retweets, customer interaction, sentiment and more.

Social Media 87

Social Media Trends Media Instagram 87

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Journalists and consumers crave videos. It’s never been easier to conduct a qualitative or quantitative analysis.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Journalists and consumers crave videos. It’s never been easier to conduct a qualitative or quantitative analysis.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52