Burrelles Fresh Ideas

SEPTEMBER 5, 2023

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. You get the idea.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 119

Writing Case Study Study Brand 119

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Perform SEO analysis. Conduct a gap analysis. ” A formal gap analysis can be done manually in a spreadsheet or with the aid of scraping tools like BuzzSumo. I push back. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

SEPTEMBER 21, 2018

Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Some of those pillars like strategy and analysis call for full-time oversight. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

APRIL 13, 2018

According to a study by Simply Measured , “Some 80 percent of respondents say they help clients with social media monitoring, 78 percent with strategy, and 75 percent with campaign analysis.” PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders.

Media 73

Media Google Measurement Print 73

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. in 2019, reaching a record $4.5 Source: The Most Recommended PR Tech Vendors ).

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! Conducting media monitoring analysis.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. The last point is particularly important in marketing because people do not make rational decisions.

Creativity 77

Creativity Study Survey Advertising 77

Cision

NOVEMBER 2, 2015

But there are other tools that can help to create some neat visuals that can help you with media pitches or to enhance your organic content: IBM Watson Analytics – This is a really powerful toolset that allows for thorough visualization, but feels like an internal tool rather than for public data visualization. It is a free up to.5

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

But there are other tools that can help to create some neat visuals that can help you with media pitches or to enhance your organic content: IBM Watson Analytics – This is a really powerful toolset that allows for thorough visualization, but feels like an internal tool rather than for public data visualization. It is a free up to.5

Data 120

Data Tools Google Examples 120

PR 20/20

OCTOBER 31, 2017

The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. Likely because a full 12-month analysis is downright intimidating.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. The team achieved positive results and provided timely updates of the daily coverage analysis to the client.

Pitching 28

Pitching Analysis Case Study Local 28

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Then, the post compared the photos with a fascinating analysis.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

JUNE 11, 2020

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. The year 2000 feels like a different lifetime.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. An analysis by age group shows a compelling correlation between age and the viewpoint on this question.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. The year 2000 feels like a different lifetime.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

The Proactive Report

JUNE 15, 2016

Statistical Analysis and Data Mining. Analysis and Application: This is about seeing the bigger picture. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Sword and the Script

NOVEMBER 3, 2015

Usually, these are folks outside of the core trade media list and a good approach is to point them towards research or expert analysis that could have value for future coverage. Internal notes. For example, I’ll send a simple email update with the latest analyst headlines every couple of weeks to an internal product team.

Industry 60

Industry Pitching Survey Twitter 60

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Make a list of top competitors, and visit their company blogs to conduct a high-level analysis. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged.

Blogging 51

Blogging Brand Branding How To 51

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. WriterBuddy AI Tools Industry Analysis Strategy: Using an enticing data visualization to build links. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ).

How To 60

How To Software System Employee 60

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. We help connect our companies with audiences who matter most to the company, from investors to activists to customers.

Analytics 132

Analytics Data-Driven PR Data Software 132

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. If they visualized the data in a chart or infographic. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Let’s explore how to turn the opportunities data provides into real-life benefits.

Data 106

Data Meeting Measurement Guidelines 106