Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools.

Technology 84

Technology Social Media Tools Trends 84

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. Based on over a decade of experience in the communications technology space, we’ve collected some “dos” and “don’ts” during a PR crisis: DO listen, assess the situation and get the facts.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Agility PR Solutions

JANUARY 10, 2019

When we first launched theEMPLOYEEapp back in 2014, the employee communications technology market was focused on a new breed of solution. Slack was the Silicon Valley darling of the moment and so too were collaboration and peer-to-peer, chat and messaging technologies with many of the behemoths vying for a piece of the action.

Employee 66

Employee Technology Communications Marketing 66

Stern + Associates

AUGUST 8, 2022

Often employees and even senior managers are not attentive to cyber threats and the hackers go after this human factor by using “social engineering,” basically when hackers use information to trick someone into believing they are someone they’re not so they can gain access to their system. Is Your Organization Ready?

Analysis 62

Analysis Government System Policies 62

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Empower Your Employees and Advocates. Using your media monitoring and analysis tools, track metrics in real-time and report on progress.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

PRSay

DECEMBER 27, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. New practitioners should be able to navigate a changing world through technology, social expectations and a changed workplace.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. New practitioners should be able to navigate a changing world through technology, social expectations and a changed workplace.

Report 78

Report Ethics Education Survey 78

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes.

Local 99

Local Community Ethics Education 99

Prohibition

OCTOBER 2, 2023

We explore; Showing ROI – both short term and long term The use of social listening for competitor analysis B2B content ideas – with a focus on quality over quantity Employer advocacy – influencing the c-suite AIs impact on cybersecurity and personal content Looking to the future of B2B Are you wanting to generate leads?

B2B 77

B2B Trends Strategy Marketing 77

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. use that old PR skill called content analysis. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads.

Social Media 162

Social Media Media Analysis Data 162

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Onclusive

JUNE 2, 2021

Start with situation analysis and research. If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 90

Trends Brand Branding Analytics 90

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 77

Technology Training Data Consumer 77

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Practical Law Construction

DECEMBER 1, 2020

As the use of technology in the construction design context continues to rapidly advance, parties will need to ensure that ownership of and rights to use intellectual property (in particular, copyright and design rights) in such technology is regulated, and correctly catered for in underlying contracts and licences. Final thoughts.

Construction 52

Construction Technology Course Blogging 52

NewsWhip

JULY 13, 2023

Our rankings are determined by using NewsWhip’s Spike and API technology, which sums the aggregated likes, shares, and comments on content produced by the outlets in the rankings. Before we begin, it’s worth noting that this analysis was covering English-language only publication. Now, let’s take a closer look at the data.

Newspapers 78

Newspapers Analysis Employee Technology 78

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. Size and turnover on comms teams also rise.

Survey 96

Survey Communications Employee Technology 96

ImPRessions - Crenshaw Communications

MAY 7, 2020

Her focus is reporting on stories about how labor issues affect retail employees. . Are you more interested in e-commerce and technology? Hayley writes breaking news, analysis, and investigative pieces on large public and private companies like Amazon, Walmart, department stores, and major grocery chains. .

Retail 245

Retail Twitter Real Estate Trends 245

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 155

Survey Software B2B Pitching 155

PRSay

SEPTEMBER 16, 2020

The primary goal of the operations plan (which is still active) is to protect veterans and staff from acquiring COVID-19 infection by leveraging technology, communications and health care. With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Here’s a roundup of other news and links from the world of PR technology. Case in point? Image credit: Backlinko home page.

SEO 142

SEO Content Marketing Marketing Software 142

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Stephen Waddington

SEPTEMBER 7, 2021

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

Corporate 135

Corporate Communications Public Affairs Resources 135

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Automotive 198

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It is not advisable to have an employee of a communications firm present in the interview situation. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. A well-executed PR campaign acts like an extension of the brand, engagingly telling its story.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. An analysis by age group shows a compelling correlation between age and the viewpoint on this question. Another 22% said they were unsure.

Survey 133

Survey Brand Branding Analysis 133

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

MARCH 16, 2020

They must give their audiences, employees, and the public good explanations of what this coronavirus is, how it’s spreading, and what measures different groups are taking or should take. Data for Public Analysis. We will also be sharing data and analysis with other media organisations. misinformation spreading online).

Report 88

Report Analysis Data Software 88

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. Some predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary, on average. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60