PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Agility PR Solutions

MARCH 12, 2020

It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. In the world of content programs, the creation process often gets most of the credit. And that work is certainly worthy of a round of applause. But once the roar of the crowd has quieted, you still only […].

Storytelling 91

Storytelling Creativity Analysis Publicity 91

PRSay

FEBRUARY 8, 2018

It then enriches the data with identity management, relationship analysis, purification, and historicity.”. Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Can you get a clear picture from that sentence of facts and information?

Writing 149

Writing Storytelling Data Analysis 149

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. Results : Better counsel and marketing integration, and more impactful storytelling. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: That’s a good point because we talk a lot about AI, now, don’t we?

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. Sentiment analysis around this question suggests context matters. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? bring creative ideas and execute them?

Survey 104

Survey Marketing B2B Content Marketing 104

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. Deep Dive” = Used to describe a thorough analysis or examination, but often overused to mean any detailed look.

Communications 52

Communications eBook System Corporate 52

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. At the end of it, actually; in the analysis part. Definitely not.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

AUGUST 20, 2019

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. At the end of the day, performance reporting and analysis will make everything we do from a marketing perspective smarter. The challenge will always be processing the data and drawing out insights.

Report 40

Report Marketing Analytics Data 40

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Barnum had a knack for creating buzz. 3 Chryssochoou, X. and Volpato, C. Berkowitz (Ed.), New York: Academic Press.

Publicity 52

Publicity eBook Ethics Resources 52

Mindful Marketing

MARCH 12, 2021

Even though some of the show’s characters were real people, like Queen Charlotte, it’s okay for people of other races to portray them, because it’s a largely fictional series that viewers know is taking creative liberties and not purporting to be very factual.

Film 74

Film Television Examples Analysis 74

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Cision

APRIL 6, 2015

Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. A 2017 analysis of 1.4 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. 92 percent focus on building new audiences. 89 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

APRIL 12, 2016

But don’t drown in the metrics: get back to your own brain for analysis and critical thinking to identify and speak to topics that can really hit it out of the park. Start with a creative content mix. For partner platforms like SnapChat, brands have full-feature storytelling capabilities.

Pinterest 40

Pinterest Community Data Mobile 40

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Is that the kind of analysis that-. Follow Bryan on Twitter: @bryanpedersen. Bryan: Yeah, no, it is. have accounts.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. Why Stories?

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Competitor Analysis: Observing competitors’ PR tactics for strategic planning.

Trends 52

Trends Data-Driven PR Analytics Survey 52

NewsWhip

JUNE 10, 2021

Risk management is a little different in that it’s kind of held together with more statistical analysis, more history. 18: The future of storytelling in healthcare communications. You have a little more context and you have a little more psychology that plays into that. read more. #18: read more. #17:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

DECEMBER 13, 2022

Creativity and relevance are key, the media landscape is saturated with thousands of brands trying to compete with each other in the same space and journalists receive hundreds of stories each day. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Effective storytelling improves valuations. Case in point?

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The key factors here are thorough situation analysis, competitive set, budget and target audience as part of the planning. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. ” Course-correct where needed.

Measurement 120

Measurement Study Data Agency 120

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. At the end of the day, data without some sort of strategic analysis is just an expensive distraction. The more variables you can control, the less you have to take into account when conducting your analysis. Stay consistent.

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

JANUARY 9, 2019

You still want to refer to your gap analysis to see what content topics and formats are fresh. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. Now, however, you have to do it on a bigger scale.

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Who’s got time for needs analysis, solution research, buying committee meetings, discussions with salespeople, price negotiations…and then implementation once the deal is signed?

Marketing 62

Marketing B2B Print Technology 62