Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. Sentiment analysis around this question suggests context matters. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? bring creative ideas and execute them?

Survey 104

Survey Marketing B2B Content Marketing 104

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. At the end of it, actually; in the analysis part. Definitely not.

Technology 120

Technology Analysis Data Tools 120

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Cision

APRIL 6, 2015

Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Is that the kind of analysis that-. Follow Bryan on Twitter: @bryanpedersen. Bryan: Yeah. Bryan: Yeah, no, it is.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR 20/20

APRIL 12, 2016

But don’t drown in the metrics: get back to your own brain for analysis and critical thinking to identify and speak to topics that can really hit it out of the park. Start with a creative content mix. For partner platforms like SnapChat, brands have full-feature storytelling capabilities.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. Why Stories?

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Competitor Analysis: Observing competitors’ PR tactics for strategic planning.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Effective storytelling improves valuations. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Prohibition

DECEMBER 13, 2022

Creativity and relevance are key, the media landscape is saturated with thousands of brands trying to compete with each other in the same space and journalists receive hundreds of stories each day. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 72

Survey Trends Communications Storytelling 72

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. At the end of the day, data without some sort of strategic analysis is just an expensive distraction. The more variables you can control, the less you have to take into account when conducting your analysis.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

MAY 22, 2018

Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. 2) What hasn’t changed about marketing? A second constant is messaging. But some area.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. The creative elements that you mentioned, and that’s our world. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? Follow Brian on LinkedIn. Talking Points. Brian: Yeah, absolutely.

Brand 78

Brand Branding Marketing Data 78

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JANUARY 2, 2019

The idea was to create transparency across the industry and help freelance creatives negotiate. Set goals and KPIs and measurement framework. Perform an SEO analysis and craft an SEO strategy. Conduct a gap analysis. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 93

Social Media Marketing Media Creativity 93

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. More on the second in a bit.)

Storytelling 53

Storytelling Data Journalism Resources 53

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Engagement with news brands online is messy and tricky to measure. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52