Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. A 2017 analysis of 1.4 Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?:

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. You still want to refer to your gap analysis to see what content topics and formats are fresh. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 111

How To Transportation Content Marketing Healthcare 111

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. At the end of the day, data without some sort of strategic analysis is just an expensive distraction. The more variables you can control, the less you have to take into account when conducting your analysis. Stay consistent.

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Who’s got time for needs analysis, solution research, buying committee meetings, discussions with salespeople, price negotiations…and then implementation once the deal is signed?

Marketing 62

Marketing B2B Print Technology 62

PR Conversations

MAY 9, 2017

I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. Increasingly public relations is rooted in research, data analysis and measurement; future PR leaders need to be ready to respond with related answers. Which talent would you most like to have?

Energy 53

Energy Measurement Internal International 53

Sword and the Script

DECEMBER 8, 2015

NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth. It always parlays in to well-researched analysis about content marketing.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. Performance marketing companies will work to build out their creative capabilities. 23) Creativity becomes cool in marketing again.

Social Media 93

Social Media Marketing Media Creativity 93

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. It’s never been easier to conduct a qualitative or quantitative analysis. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. Jo Detavernier | Detavernier Strategic Communication.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. Say yes and show more.

Report 225

Report Media Advertising Advertising 225