Agility PR Solutions

JUNE 17, 2019

The post R.I.P. storytelling—storycrafting is where we should focus now appeared first on Agility PR Solutions. Whether you are with a PR agency, a social agency or an ad agency, there is this perception that you have to be in the business of telling good stories. After all, a brand story is supposed to […].

Storytelling 137

Storytelling Agency Brand Branding 137

Agility PR Solutions

MARCH 12, 2019

The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions. Change creates opportunity Research and insights is clearly […].

Storytelling 126

Storytelling Consumer Tools Industry 126

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages. I think we can agree that this is not brand storytelling at its best.

Airlines 134

Airlines Storytelling Facebook Travel 134

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. “Through platforms like Discord, we’re already seeing the beginnings of more meaningful dialogue” between PR and editorial, Patrice says.

Trends 333

Trends Industry Government Data 333

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate.

Storytelling 60

Storytelling Tourism Travel Local 60

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential.

Examples 293

Examples Consumer Software Analysis 293

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling.

Software 207

Software Analysis Comparison Trends 207

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. Each of these elements, outlined in the slide below, can be enhanced by data you likely have at your finger tips through social media, media analysis or marketing data.

Advertising 272

Advertising Advertising Storytelling Media 272

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

B2B 81

B2B Storytelling Marketing Case Study 81

Agility PR Solutions

MARCH 28, 2019

The post PR then, now and in the future—how VR brings PR storytelling to life appeared first on Agility PR Solutions. You decide to keep walking ahead and cut through the alley to get home faster. Suddenly, your heart starts to race, your breathing becomes […].

Storytelling 72

Storytelling Analysis Publicity 72

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. Media Monitoring and Analysis AI can also be used for media monitoring and analysis. It maintains the authentic and relatable storytelling that resonates with audiences.

Publicity 100

Publicity Ethics Analysis Data 100

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Multimedia Development & Visual Storytelling. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

Shift Communications

AUGUST 29, 2023

Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. The Media Relies on Visual Storytelling. To make an impact, content needs to shine. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. Share Relatable Stories. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. But the focus here is on another schedule that impacts media coverage. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today. Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So…do you need a social media marketing manager?

Social Media 104

Social Media Marketing Media Analysis 104

Ishmael's Corner

NOVEMBER 19, 2017

The Art Of Storytelling In Business Communications And Public Relations. Does PR Get Storytelling? Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. Techniques For Effective Business Communications. If you say you’re great, no one believes you.

Storytelling 130

Storytelling Communications Publicity Survey 130

Agility PR Solutions

OCTOBER 6, 2022

Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. Public relations is a field that requires a specific set of abilities. Possessing these talents and the knowledge you’ll acquire in school can really set you apart in the PR industry.

Storytelling 117

Storytelling Analytics Writing Industry 117

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. But the focus here is on another schedule that impacts media coverage. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

The Proactive Report

APRIL 2, 2018

PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. Storytelling. Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics.

Analytics 100

Analytics Analysis Google Storytelling 100

5W PR

MAY 6, 2020

Storytelling is always powerful. The popularity and appeal of TedTalks is another shining example of the power of storytelling. Regular analysis is also helpful in guiding brands toward making adjustments and changes to further improve results. Again, the analogy of meeting someone for the first time applies.

Survey 88

Survey Storytelling Consumer Analysis 88

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. A Harvard Business Review article conducted featured meta-analysis of social media and its impact on business.

Brand 252

Brand Branding YouTube Social Media 252

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing.

Content Marketing 170

Content Marketing Brand Branding Marketing 170

Stephen Waddington

NOVEMBER 3, 2021

Improved status of corporate communication The Future of Corporate Communications , a new report by Edelman, is the latest analysis of corporate communication function during this period of time. Practitioners must reflect on their new found status and build on the opportunity.

Corporate 113

Corporate Communications Government Crisis 113

Agility PR Solutions

MAY 13, 2021

Critical thinking, storytelling, communicating and connection with people are all important skills to have. To be great at public relations, you need to be skilled in very diverse areas. Skills like writing and networking come into play too though, so what should you focus on to get better at PR?

Publicity 141

Publicity Storytelling Creativity Writing 141

Agility PR Solutions

APRIL 16, 2020

The art of storytelling is one many people discover at an early age; its universal allure unites us and has sticking power. Storytelling has inspired some of the most successful marketing campaigns […]. Think of your favorite childhood book. A special one probably comes to mind without hesitation.

Storytelling 114

Storytelling Marketing Analysis Trends 114

PRSay

FEBRUARY 8, 2018

It then enriches the data with identity management, relationship analysis, purification, and historicity.”. Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Can you get a clear picture from that sentence of facts and information?

Writing 147

Writing Storytelling Data Analysis 147

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I

How To 62

How To Film Interviews Employee 62

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Public Affairs Ethics 78

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: That’s a good point because we talk a lot about AI, now, don’t we?

Media 202

Media Storytelling Technology Data 202