article thumbnail

Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 149
article thumbnail

Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Call Out to the Reader in the Headline

PRSay

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Agency focuses on helping farmers build resilient farms through soil health. Write for the reader. Don’t write about us and our stuff. Get FREE writing tips at this link.

How To 191
article thumbnail

S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

Energy 127
article thumbnail

ICON 2023 Q&A: Comms VP Alex Ebanks on the Key Skill PR Pros Need Today

PRSay

14 workshop, a line of students waited to talk with Alex Ebanks. Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. I would tell myself to start at a PR agency and spend at least three to five years there. Does it help us with writing?

article thumbnail

ICON 2021 Recap: Netflix’s Colin Parajon on Being Human

PRSay

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 165
article thumbnail

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

Shift Communications

Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared. Many of us got into PR – especially agency PR – because of the curiosity we have to learn. Here are two stand-out themes from the event: Be curious.

Agency 83