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Five Important PR Lessons Agency Pros Have Learned From Their Mentors

Remote PR Jobs

As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. Sasha Berson, Comrade Web Agency 3. Reputation Is Everything Keep it real, fact-check and cite your sources.

Agency 100
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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170
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3 Reasons You Might Need a “One-Stop-Shop” Communications Agency

Stern + Associates

We often work with clients who have multiple communications agencies for different aspects of their program. Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another. That way nothing can fall through the cracks and damage your reputation.

Agency 62
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Why Reputation Management is important for individuals?

Prohibition

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. The bits of code have long been used to track web visits and collect data to drive ad targeting. Look for brand values to be a core message for most organizations.

Trends 385
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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347
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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). And reputable PR professionals are wary of asking a journalist for a link unless they absolutely know it will bring the reader value. What is SEO?

SEO 203