Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.

Wireless 62

Wireless Retail B2C Instagram 62

Konnect Agency

OCTOBER 27, 2020

Your public relations agency should be focused on securing media placements that drive to your direct to consumer website and online retail stores, this means targeting digital publications. Print publications have already closed their holiday issues, so digital is key in these final weeks of 2020. – Lauren Newhouse.

Strategy 52

Strategy Brand Branding Retail 52

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

5W PR

JANUARY 8, 2019

Retailers like Credo Beauty are requiring brands to meet their openly posted “ Brand Standard.” The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments.

Brand 74

Brand Branding Instagram Fashion 74

Shift Communications

APRIL 27, 2018

It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. Where that comes from is sometimes the person sitting next to you on the bus. Tara Wickwire. Senior Director, NATIONAL.

Television 68

Television Consumer Retail Community 68

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Like all consumer/retail businesses they talk passionately about the importance of their customer. Why is brand important for a credit union to be successful?

Brand 60

Brand Branding Airlines Retail 60

The Hoffman Agency

FEBRUARY 28, 2020

It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy. Let’s set up a T-shirt printing department. The replica products are not compatible with LEGO, and so despite plenty of marketing and retail presence, LEGO remains an iconic toy worldwide.

Retail 36

Retail Print Financial Examples 36

prTini

JULY 6, 2016

I used to work at another PR agency whose main focus was media relations and getting media placement for clients. This was back in the old days when you would print out a media clip and put it in a plastic sheet in a big three ring binder. Not even quality , just quantity. Literally, how heavy is their binder full of media placements?

Conference 44

Conference B2B Retail Print 44

Waxing UnLyrical

APRIL 13, 2015

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. Time for a new agency-client agreement. Top Takeaways From NRF.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. A few important qualifiers here: 1.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Perhaps it’s not bringing you the attention, clients, and revenue you deserve?

Small Business 91

Small Business Writing Engineering Infographics 91

NewsWhip

APRIL 28, 2021

She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one. David Soutoul is the Data + Analytics Manager for H+K Singapore and the practice lead for Asia.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Kara Turtinen is an account executive at Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Marketing 48

Marketing Social Media Video Mobile 48

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. The Bigger Picture is a photographic and video agency in the North East of England. It’s proved popular in our household.

Brand 157

Brand Branding Travel Crisis 157

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. For retailers, it’s become clear that Snapchat is yet another way to reach out to young fans with special deals. billion in cash earlier this year. Tips and Insights.

Creativity 120

Creativity Retail Social Media Print 120

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Despite the complaints and some expression of regret the discount retailer racked up its most successful trading since 1990. Needless to say, the gallery had to order more prints. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60

Shift Communications

APRIL 21, 2015

Moore goes on to talk about how every company is a technology company, with examples ranging from retail to the New York Times. This is particularly true for smart machines, IoT, 3D printing and wearables.”. We can see this in marketing with the wider adoption of tools like Moz, Sysomos and Google Analytics. Derek Lyons.

Data 60

Data B2B Big Data Marketing 60

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52